DEAR HAIR STYLIST

BELLAMI is the Largest Hair Extension Company in the world with the widest array of superior quality hair solutions and the strongest social media presence globally to both professional stylists and consumers alike.

We are BELLAMI, which means ‘Beautiful Me’ and we are committed to make every woman look and feel beautiful because she is!

We proudly support hair stylists with the highest quality Designer Hair Wear materials and Stylist-to-Stylist education, which not only focuses on refining your extension skills, but also gives guidance on how to boost your social media presence and give your personal brand a voice in the industry. This mix of business and education will lead to increased sales and happier end consumers.

Bellami has devoted ourselves to offering the highest quality of hair available without the additional cost of distributors. Our white glove Customer Service is unparalleled in the industry with 24/7 support offered to you at just the click of a button.

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#BellamiPro #DesignerHairWear #TeamBellami

Your Journey has only just started with the BELLAMI team. We look forward to being a part of your Beauty Business success plan, one install at a time!

bellami professional

bellami professional

BELLAMIHAIRPRO

  • The largest Designer Hair Wear brand in the world, with the widest array of hair enrichment solutions, colors, lengths and methods of professional installation.
  • Serving professional hair stylists and the beauty community with the highest quality full cuticle Remy hair extensions and technology as well as innovative tools, guidance on how to build your personal brand and digital support.
  • @BellamiHair is the largest hair company page on Instagram with 1.7M followers and counting!
  • At over 600k followers (and growing), each @BellamiHairPro post can reach of upwards of 50M impressions per post from salon professionals, fashion and beauty consumers.
  • 16 hours + 4 methods + top-notch educator+ social media business development = a Dream Hair Designer is born. Your success is on the other side of Bellami Pro Education Certificate!
  • The industry’s top educators, celebrity stylists and social media personalities will teach you Bellami Hair Design and share their success stories!
  • Born in LA. Designed in the USA. Worn worldwide. Europe and Middle East- we are coming for you!
  • Conceptual Beauty Bars found in prestigious locations all over the U.S. including Los Angeles, Houston, Miami, New York, Vancouver and Las Vegas.

THE BELLAMI DIFFERENCE

  • Our GLOBAL Outreach impacts over 160 countries across 5 continents with Millions of trusted customers
  • Our Social Media following creates tens of Millions of impressions each and every week creating a sense of community that allows us to connect with our stylist and end users alike.
  • Our Professional division only uses 100% Highest grade Cuticle Remy Human hair for all our methods
  • By owning our factory, we control the entire manufacturing process from Ethically sourcing the hair to product stability testing and finally shipment to our Warehouses around the worl
  • This allows us to guarantee a 3-month warranty on our Hair*
  • Our Factory incorporates a state-of-the-art Research & Development Lab to continue to innovate our products each and every year
  • This innovation is why we have the largest array of METHODS (Tape in, I-Tip, K-Tip, Sew in Weft, Clip in and Wigs), LENGTHS (14" – 24" standard with customer lengths available), and COLORS (over 40 shades ranging from Naturals, Ombre, Sombre,Balayage, Rooted, Highlighted and Marble Blended) on the market today.
  • We have a ‘round the clock’ concierge service to assist with any of your technical support questions
  • Our education platform is a stylist-2-stylist team of Educators ready to assist in teaching you about Extensions and ways to elevate your overall business
  • We have a direct sales force located in your own backyard. We cut out the distributor and maintain your relationship with the brand directly to provide best in class shipping (free 2-day shipping) and white glove service

WARRANTY

At BELLAMI we stand behind our product. We are confident in our quality and offer a 3-month warranty on all professional hair extensions against any manufacturing defects. In the event of a manufacturing defect, hair must be returned for inspection and a replacement will be issued in the total amount purchased. Please allow 5 to 7 days business days for processing

NOTE: Warranty voided if any chemical alterations have occurred to product. It does not cover defects resulting from client's failure to following the proper at home maintenance "THE RULES" as stated in the education manual

GUEST CONSULT CARDS

  • Understand your Guest’s hair history by asking detailed questions
  • When was the last time you loved your hair
  • What did you love about it
  • What challenges do you currently face with your hair?
  • Ask for photos of what their ideal hair would look like after extensions.
  • Inquire about density, color, volume and length to give you a visual
  • Pictures can help you gauge the amount of hair needed for their service

CONSULTATION

Consultations are the foundation of any service performed in your salon and is the most important part of your Guest's experience. The consultation reassures the Guest that you're invested in their style and connected to their needs which ultimately leads to loyalty and higher referrals. It is the first step, not only to bond with your Guest, but to building a solid, long-lasting relationship. Your Guests must trust you to transform them into their best selves

The consultation is also your opportunity to understand exactly what your Guests expectations are to be sure there is little to no room for error during the installation. Asking key questions about personal interests and hobbies will give you insight into their lifestyle. This will help guide your decision for what method/s is the best option. Keep a record of what you discuss on your BELLAMI client cards to refer back to during future visits .


MANAGE EXPECTATIONS

Typically, consultations are done in advance prior to the application. Allow up to one hour for your consultation. Be sure not to rush this process. Some Guests have more questions than others, and you need enough time to address all potential concerns. During this phase, answer any and all questions honestly. Your Guests are counting on you to improve their image. Assist them in knowing what they can expect from the service they will be receiving.

HAIR ANALYSIS

HAIR ANALYSIS

From scalp condition to texture and desires, Guests will vary from person-to-person, so you must tailor every installation to the person sitting in your chair. For your analysis consider the following three areas:

  1. Scalp
    The scalp is the nucleus of your treatment. Make a note of what condition the scalp is in, including texture and signs of sensitivity or allergic reaction. Proceed with caution if you can see the Guest’s scalp. Regardless of how bad the Guest may want extensions, Be honest if you feel uncomfortable applying extensions.
  2. Hair Condition
    Check porosity and signs of damage to the hair. How does the hair react to moisture?
  3. Density/Texture
    Check density from root to ends, determine how far in from the hairline you'll need to apply the extensions and whether you will need to take additional precautions during the installation process. Proceed with caution if the hair is not strong or thick enough. If the hair is naturally fine, extremely thin or heavily shedding, the weight of new hair can pull the Guest’s hair out of the scalp, which can be painful and dangerous.

AWARENESS AND LIFESTYLE

Ask simple questions to gauge your Guest's knowledge of extensions:

  • Has your Guest ever worn extensions before?
  • What services did they receive and were expectations met?
  • If extensions are a new venture, spend more time and finesse in explaining the process and upkeep.

Get some background on your Guest’s day-to-day life and routine to determine which installation service is best.

  • What is their morning routine?
  • Do they spend hours in front of the mirror or prefer a quick top knot before they run out the door?
  • What activity level do they commit to each day?
  • How profificient are they in styling their hair? Some Guests will shampoo and go while others prefer a daily blowout. This pertains solely to the way the extensions will live in the hair. Do they wear their hair up constantly, sweat heavily or secrete additional oil?
  • Are there any specifific medications they are taking, or existing medical conditions that could conflict with the extensions? Some medications can coat natural hair, causing the extension to slide out. Guests with medical conditions resulting in hair loss may not be ideal for hair extensions.

CHOOSE YOUR METHOD

Now that you have a good grasp on your Guest's personal style, routine, hair profile, history and current condition, choose the application that best fits their needs. Use the chart below to consult with your Guest.

TAPE IN

  • HAIR TYPE: Thick / Thin
  • REUSABLE: Yes
  • MAINTENANCE: 4-8 weeks
  • LIFESPAN: 6 months
  • Customizable for sensitive scalps

I-TIP

  • HAIR TYPE: Thick / Thin
  • REUSABLE: Yes
  • MAINTENANCE: 4-6 weeks
  • LIFESPAN: 1 year
  • Customizable for sensitive scalps
  • Good for putting hair up
  • Good for active lifestyl

K-TIP

  • HAIR TYPE: Thick / Thin
  • REUSABLE: No
  • MAINTENANCE: N/A
  • LIFESPAN: 4-6 months
  • Customizable for sensitive scalps
  • Good for putting hair up
  • Good for active lifestyl

WEFT

  • HAIR TYPE: Thick / Thin
  • REUSABLE: Yes
  • MAINTENANCE: 4-6 weeks
  • LIFESPAN: 1 year
  • Good for active lifestyl

GUEST CONSULT CARD

When conducting the initial consultation make sure to analyze the hair from density to length, texture and lifestyle. Once you and the Guest determine which method will work best for their hair type and lifestyle you can determine pricing and maintenance. The option to request a small deposit from the Guest is up to your discretion but not required. Make sure the Guest knows what they will need to do to care for the extensions once installed. The Guest should fully understand the commitment they are making to this service and their role in protecting their investment.


SERVICE DAY

BEFORE GUEST ARRIVES
Remove the extensions from the packaging. You may wash and blow-dry them before application. Once the BELLAMI Pro Hair has been washed, it expands an additional 10-20% compared to what it looks like straight from the package. When washed prior to application, the Stylist can see the accurate effect and coverage that will be created with the extensions.

Set up a clean and presentable station, laying out all the tools and hair required for installation

UPON GUEST ARRIVAL

Prepare Guest's hair for application – Wash your Guest's hair with a clarifying shampoo to remove any oil, build-up or residue that would affect the installation process. Conditioner coats the hair and may cause extensions to slide out. If the integrity of the natural hair requires conditioner, make sure to keep it from the mid-shaft down. Gently towel dry hair and blow dry straight. If needed, use a flflat iron to straighten hair thoroughly, even if installing wavy extensions. Straightening the hair before installation shows the natural course or direction that hair will lie in, eliminating over-direction and crosshair

Install – Follow the installation guidelines provided in this manual to give your Guest the professional installation that only BELLAMI can offer.

Finish – Complete your masterpiece with a polished cut and style, seamlessly blending the extensions with your client’s natural hair.

AT-HOME CARE & FOLLOW UP

AT-HOME CARE
Educate your Guest on proper at-home care while they are in the salon. Your Guest should leave feeling confident that they can maintain their new look in between visits. Review the proper at home maintenance section in the technical portion of this manual and print a copy of “THE RULES” for your Guest to take home

PREBOOK
(For more information on Prebooking see the Business-Building section) Prebooking for a follow-up visit is an imperative part of the retention of Guests. Before the Guest leaves, be sure to book their next appointment.

REFERRAL PROGRAM
(For more information on Referral programs see the Business-Building section) Encourage your Guests to show off their fabulous new style. Guests are the best representative of your work, helping you generate new business. Offer a small discount, product or special service to your loyal Guests to show appreciation for their referrals.

FOLLOW UP
Check in with your Guest following their service. Give a follow-up call or text to make sure they are happy with the job that you have performed and their new style. Are they experiencing any difficulties in styling, tangling, etc.? Address any concerns that they have

PRO TIP Unlike color or haircuts, hair extension maintenance is a crucial part of maintaining the health of the natural hair. If proper maintenance is not followed, any extension can cause damage. Guide your Guests into healthy booking habits, so they are prepared for the next visit without rushed service.


STYLIST DEVELOPMENT

The key to becoming a great Stylist goes beyond your technical skill set and encompasses your communication skills and personal judgment. It is important that you let your Guest know when something they want is not achievable, even if it’s not what they want to hear. Here are some guidelines to keep in mind as you develop your craft

DON'T BE INTIMIDATED

  • Commit to taking your time to deliver your very best work.
  • Watch the look as it develops and make adjustments where necessary.
  • Invest in education and practice. Knowledge is power and practice makes perfect. These two things will increase your confidence in working with extensions.

USE YOUR PROFESSIONAL EXPERTISE

  • Communication with the Guest is imperative
  • Be honest with your opinion – you are the professional and have been trained to do what looks best for the Guest. They are looking for your guidance and trust what you think

CULTIVATE YOUR CRAFT

  • With all things you will continue to grow with practice and repetition, extensions are no exception; the more installations you perform you will refine your skills and develop your eye.
  • Keep track of things you would adjust on your next Guest to further improve a service.
  • Take note of what worked and didn’t on your Guest’s BELLAMI Guest card, so that you don't repeat mistakes.
  • Every installation will not be perfect. Learn from your mistakes, be honest with your Guest and do what you can to remedy a mishap and ensure your Guest leaves satisfied.

BELLAMI CLIENT CARD

Taking the extra time to sit with your Guest and inquire about their personal interests and hobbies will be a foundation you can build on. Keep a record of what you discuss on your BELLAMI Client Card to refer back to during visits.

PRICING STRATEGY

Pricing for your extension services can be challenging, however BELLAMI's competitive pricing on hair allows for flexibility to earn a profit on the hair depending on your demographic and region.

Service costs are up to your professional discretion and environment. We suggest charging for the extensions as a service all together rather than breaking down the cost of the hair separately from the application and charge for everything as a total. This approach will keep you from devaluing your time and labor

METHODSUGGESTED APPLICATION
PRICE PER PACK
TAPES (20 PIECES 50G)$125.00
I-TIPS (25-30 PIECES 25G$150.00
K-TIPS (25-30 PIECES 25G$175.00
WEFT (30” WIDTH 120-160G$375.00

EXAMPLE

METHODTAPE-IN
AMOUNT OF PACKS3
PRICE PER PACK MSRP$245.00
(Tape-In suggested retail price)
HAIR TOTAL$735.00
PRICE PER PACK FOR APPLICATION$125.00
APPLICATION TOTAL$375.00
GRAND TOTAL
(Hair and application total combined)
$1,110.00

BELLAMI Professional offers four types of professional hair extensions in over 40 shades to match the needs and desires of your clientele based on their personal hair consultation. Read on to learn how to safely and artistically install TAPE-IN, KERATIN-TIP, I-TIP and VOLUME WEFT applications

TAPE IN

Weft of hair that is applied using a medical grade adhesive by sandwiching the natural hair between two weft

14", 16", 18", 20", 22", 24"
50 grams per pack

TARGET

  • All hair types
  • Wants quick application
  • Blending out short layer

FEATURES & BENEFITS

  • Width 4 cm
  • Latex-free
  • Double sewn
  • Flexible
  • Reusable
  • No heat required
  • Minimal residu
  • Anti tear & shed technology

* Avoid use of hot tools and alcohol-based products at the attachment point

APPLICATION

0.5 – 1.5 hours

REAPPLICATION

4 – 8 weeks

LIFESPAN

6 – 12 months

KERATIN TIP

Individual extensions installed with a hot fusion technique.

16", 18", 20", 22" 24"
16", 18", 20" MICROS
25 grams per pack

TARGET

  • All hair types
  • Active lifestyle
  • Low maintenanc
  • Wears hair up a lot
  • Wants long-term wear

FEATURES & BENEFITS

  • Highest-grade Italian Keratin Bonds
  • Silicone additive to protect
  • No maintenance
  • Maximum mobilty
  • Allows for highest placement
  • Undetectable attachment

* Avoid use of hot tools and alcohol-based products at the attachment point.

APPLICATION

3 – 6 hour

REAPPLICATION

n/a

LIFESPAN

6 – 12 months

I-TIP

Individual extensions installed with a small copper bead.

16", 18", 20", 22" 24"
16", 18", 20" MICROS
25 grams per pack

TARGET

  • All hair types
  • No adhesives
  • Active lifestyle
  • Minimal upkeep
  • Wears hair up a lot

FEATURES & BENEFITS

  • Polyurethane tip
  • Copper bead
  • Non-chemical removal & application
  • Max mobility 360°
  • Reusabl
  • No heat require
  • No shedding

* Avoid use of oils or silicone-based products near the attachment.

APPLICATION

1.5 – 3 hours

REAPPLICATION

4 – 6 weeks

LIFESPAN

6 – 12 months

VOLUME WEFT

Dense weft of hair that is sewn into the natural hair.

16", 20", 22", 24"
120-180 grams depending on length

TARGET

  • All hair types
  • Looking for maximum coverage.

FEATURES & BENEFITS

  • Double sewn, can be cut with zero hair loss
  • Aprox 30" in widt
  • Non-chemical removal & applicatio
  • Reusable
  • No heat required
  • Twice as thick
  • Provides full coverage

* Avoid use of oils or silicone-based products near the attachment.
* Staggered wefts ensure less bulk.

APPLICATION

1.5 – 3 hour

REAPPLICATION

4 – 6 weeks

LIFESPAN

6 – 12 months

TAPE-IN

BEFORE

AFTER

TAPE-IN EXTENSIONS INSTALLATION

Bellami spent over 2 years of research and development to create our line of tape-in extensions ensuring the highest quality possible. All of the tape is:

  • Latex free using a surgical grade adhesive that was made in the USA
  • Quick to apply with little to no residue on the natural hair which make them easy to remove, maintain and reuse.
  • Constructed with a durable mesh netting on the interior that the hair has been tied to, offers a anti shed and tear technology to these tape tabs. This allows for an longer lifespan of the extension as well as a flat and seamless look in the hair
  • Created with a protective polyurethane matte coating on top of the mesh netting to provide a smooth surface allowing the extensions to lay as close to the head as possibl

There are two techniques for tape application, double-sided and singled-sided, that you can utilize in your salon. Having two different techniques to choose from gives you the ability to customize the installation to what is needed for each individual Guest and what you are comfortable with.

REQUIRED TOOLS & GUIDES

  • BELLAMI Sectioning Comb
  • BELLAMI Sectioning Clips
  • BELLAMI Tape Pliers
  • Stay approximately 1-inch into the hairline around the entire perimeter of the head. If a Guest has thinner or finer hair, you may need to move farther into the hairline to cover the wefts.
  • Stay approximately 1-inch away from the crown of the head. The crown naturally parts, revealing extensions if they are too close to this area.
  • The distance from the parting to the tape application is determined by the density of your Guest's natural hair. The finer the hair, the further away you should place the weft to ensure there is enough natural hair to support the weight of the extension

BOTTOM FIRST APPLICATION

  • Best for Guests with a sensitive or tender scalp because you have the ability to choose how close the tape sandwich is applied to the head.
  • Allows the Stylist to determine how much hair is placed between each weft.
  • Allows you to leave a small amount of the tape exposed on either side to adhere to one another for additional security. This ensures the corners of the tapes will not peel or separate.
  • This method of application keeps you from over-directing or lifting the tape once applied

TOP FIRST APPLICATION

  • This method does not rely on the Stylist to allocate the proper amount of hair for each weft. The adhesive will adhere to just the right amount of hair, as long as it is placed following the recommended guidelines.
  • This application allows you to work quicker by keeping your sections symmetric without the use of a sectioning comb.

tape in step 1

STEP 1

Begin by T-Parting the hair.

tape in step 2

STEP 2

about 1-inch above the nape of the neck where you will begin applying your full head of tape extensions.

tape in step 3

STEP 3

Using your sectioning comb, take a thin veil of hair that is slightly smaller than the width of the tape (3/4 smaller). Leave a minimal amount of tape exposed (1mm) on each side of the natural hair to prevent the sandwiched tapes from separating. Follow the density instructions (above) to know how thick of a section to use.

tape in step 4

STEP 4

Use slight tension to hold the section of natural hair between your index and middle fingers, bringing the hair up to a 90-degree angle. Use the head to stabilize your hand.

tape in step 5

STEP 5

With the exposed polyurethane tape side facing up, pinch the side corner of the tape and place the tape under the sectioned piece of hair about 1/4 inch away from the scalp.

PRO TIP When applying the tape, handle only the corners to keep it from sticking to your hands.

tape in step 6

STEP 6

Bring the section of hair straight down to 0-degrees elevation, making sure the natural hair is centered and even on the tape.

tape in step 6
tape in step 7

STEP 7

Use the back of the sectioning comb to smooth hair over the tape./p>

tape in step 8

STEP 8

Place the second exposed tape over the natural hair with the polyurethane facing down. Match the corners of each tape directly on top of the first tape./p>

tape in step 9

STEP 9

To seal the tapes together press your thumbs and index fingers firmly together

PRO TIP Tape crimpers can be used for a more secure bonding, but they are notnecessary.


tape in step 1

STEP 1

Begin by T-Parting the hair.

tape in step 2

STEP 2

about 1-inch above the nape of the neck where you will begin applying your full head of tape extensions.

PRO TIP Follow the density instructions (above) to know how deep of a section to place your first tape extension.

tape in step 3

STEP 3

Use slight tension to hold the natural hair taut and place your first extension adhesive side own on top of the natural hair at the designated placement due to density.

tape in step 4

STEP 4

Place both of your thumbs in the middle of the tape extension weft and smooth the weft down from the middle out toward the corners, making sure to adhere the natural hair to the adhesive.

tape in step 5

STEP 5

Lifting the extension from the mid-shaft, pull the extension up to a 90-degree angle allowing the hair that is not attached to the adhesive to drop

tape in step 6

STEP 6

Place the second exposed tape under the first extension. Start with your left corner making sure the top and bottom corners are perfectly aligned and pinch the corner; do the samewith the right side, lining it up and pinching. Drop the extension down to a zero-degree and seal the natural hair in between the two wefts by pressing fifirmly with your thumbs working your way from the middle to the corners.

PRO TIP Clean up the section of hair that adhered to the adhesive with your tail comb to eliminate cross hairs or hair attaching from the corners.

Tape crimpers can be used for a more secure bonding, but they are not necessar


TAPE-IN SINGLE SIDED TAPE

Use single sided tape when the Guest has very thin or fine hair that cannot withstand the weight of a full 5-gram sandwich. Evaluate your Guest’s hair density to determine if they require a single sided application.

REQUIRED TOOLS

  • BELLAMI Sectioning Comb
  • BELLAMI Sectioning Clips
  • BELLAMI Tape Pliers
tape in step 1

STEP 1

Using your sectioning comb, take a thin veil of hair that is slightly smaller than the width of the tape (shrink 3/4 inches). Leave a small edge exposed on each side of the natural hair to prevent the sandwiched tapes from separating.

tape in step 2

STEP 2

Place the tape extension, polyurethane facing down, to the top of the sectioned piece of hair about 1/4 inch away from the scalp. Gently press the weft down to secure it to the natural hair.

tape in step 3

STEP 3

Lift section of hair straight up and use the back of the comb to smooth the natural hair on the polyurethane of the tape extension.

tape in step 4

STEP 4

Take one piece of single-sided tape and place it directly underneath the top extension, lining up the tapes. Bring tape down to to 0 degree elevation and press firmly so seal.

tape in step 5

STEP 5

You may lift tape tab pinching firmly to remove any air bubbles leaving single sided tape visibly clear

PRO TIP Tape crimpers can be used for a more secure bonding but they are not necessary.


FULL HEAD

30 MINUTES - 1.5 HOURS

STEP 1

Leave about 1/4 inch of natural hair between tape extensions on each row.

STEP 2

Begin application with two tapes at the nape. On an average head, you will leave approximately 1-inch of natural hair between rows

STEP 3

Continue throughout the head in a bricklayer pattern ensuring all spaces are filled in and there are no gaps between tapes

STEP 4

As you begin the longer rows that connect to the front, apply tape extensions at the sides of the head and work toward the back of the head.

STEP 5

If using more than 2-3 packs of tapes, leave less natural hair between your rows. By compressing the rows together, you can fit more extensions on the head.

FOR DENSITY

15 MINUTES - 45 MINUTES

If you are working with 50g, the arrangement of tapes will be completely visual. Fill the desired areas leaving enough tape tabs to keep texture fluid throughout the head. Balance is key to natural looking hair. If applying two or more packs of tape, use the full head application as your mapping guide.

PRO TIP If smaller tapes are needed, you may cut the tabs in half to create less visibility and more movement throughout the extensions. Round out the newly cut corners for symmetry.


REQUIRED TOOLS

  • BELLAMI Sectioning Comb
  • BELLAMI Sectioning Clips
  • Clarifying Shampoo
  • BELLAMI Tape Pliers
  • BELLAMI Extension Release liquid
tape in step 1 tape in step 1.5

STEP 1

Saturate the tape adhesive with BELLAMI Extension Release Liquid.

Allow the liquid to sit for at least 30 seconds while you saturate the rest of the row.

Note: Ask your Guest to arrive with clean, dry hair.

tape in step 2

STEP 2

Peel back the top tape weft, starting in the middle and gently pull tape in a downward motion. As soon as a gap forms between the two tape tabs, add more release liquid.

tape in step 3

STEP 3

Work your finger or sectioning comb from side to side until the top tape releases. Then gently slide off of the natural hair.

If performing a maintenance let hair sit until dry (5-10 minutes depending on the amount of tape release liquid used).

If removing, wash natural hair with a clarifying shampoo and style as usual.


1 - 2 hours every 6 - 8 weeks

Ask your guest to come in with clean dry hair (once reapplied, tapes cannot be washed for at least 24 hours).

Remove tapes beginning from the nape row and stick in order on the head chart to keep organized.

tape in step 1

STEP 1

Remove old tape from tape extension.

PRO TIP Do not layer new tape on top of used tape as this causes thickening and improper bonding.

tape in step 2

STEP 2

Take the paper backing off the double sided tape beginning at the bottom of the sheet.

tape in step 3

STEP 3

Align extension up with exposed tape and press down firmly to secure the two togethe

tape in step 4

STEP 4

Continue steps 1-3 with each row, keeping the rows organized.

tape in step 5

STEP 5

When reapplying, gently peel back tape extension with new replacement attached and continue with application

PRO TIP Once tapes are removed any chemical services or upkeep to natural hair can be done at this point. Even if a color service is performed, the natural hair must be clarified and dry prior to reapplication.


TAPE-IN AT HOME CARE

Do NOT wash hair for at least 24 hours to allow your newly applied extensions to adhere completely.

BRUSHING:

  • Use a BELLAMI boar bristle or wet brush daily to remove any knots or tangles.
  • Gather the hair into a ponytail and securely hold close to the scalp. Begin brushing from the ends, carefully working your way up toward the scalp.
  • Brushing your hair before it gets wet will keep the hair from tangling while washing.

WASHING:

  • Brush extensions thoroughly before washing to remove any tangles.
  • Now that your hair is thicker, you may decide to divide the hair into two sections on either side of the head to wash or multiple ponytails and wash section-by-section.
  • Avoid washing in overly warm water. The cooler the temperature the less residue will be left during maintenance.
  • SHAMPOO:
    • Use a sulfate-free and paraben-free shampoo.
    • Begin at the scalp and massage shampoo into hair using a "Z" formation. Do not use a circular motion or flip head upside down as this causes tangles.
    • Part hair and rinse all the way to the scalp. If you used the ponytail method to section hair, rinse one at a time. Follow up with a final rinse.
  • CONDITION:
    • Use a sulfate-free and paraben-free conditioner.
    • Apply conditioner from mid-shaft down to the tips of your hair and leave on for 2-3 minutes. NOTE: Adding conditioner at or near the point of attachment may lead to tapes sliding out.
    • Rinse completely.

DRYING:

  • Towel or air dry your hair as much as possible before using a blow dryer.
  • The use of leave-in conditioners, heat protectants, as well as treatment oils from mid-shaft to ends is recommended to protect your extensions.
  • Using a blow dryer, rough-dry the hair.
  • Starting at the ends and working your way up toward the scalp, round brush the hair.

STYLING TOOLS:

  • BELLAMI Hair Extensions are safe to use with thermal tools like curling wands, flat irons, etc.
  • Temperature setting depends on your natural hair. You may use between 270F-450F on your extensions as long as proper heat protectants are applied before styling.
  • Keep all hot tools away from the point of attachment to ensure extensions do not melt or fuse together.

PRODUCTS:

  • Use professional grade products recommended by your Stylist to maintain the health of your natural hair and extensions.
  • Avoid alcohol-based products close to the point of attachment as it may compromise the bonding agent and cause sliding.

SWIMMING:

  • Before swimming, wet your hair with fresh tap water and apply a small amount of leave-in conditioner to the ends.
  • Tie in a loose ponytail or braid.
  • Once you are finished swimming, rinse the extensions with fresh water and spray with leave-in conditioner.

SLEEPING:

  • Brush hair gently and loosely braid before sleeping.
  • Do not go to bed with wet hair as it can cause tangling close to the scalp. If this occurs, schedule an appointment with your Stylist to remove immediately.

COLORING:

  • DO NOT ATTEMPT TO COLOR YOUR HAIR EXTENSIONS AT HOME. Please consult your certified BELLAMI Stylist for all color services and inquires.

SUNSCREENS:

  • Avoid use of chemical based sunscreens as this can discolor the hair. Please use mineral based sunscreens only.

KERATIN-TIP

BEFORE

AFTER

KERATIN-TIP EXTENSIONS INS TALLATION

Keratin protein tips, with a silicone additive applied with a heating element, are safely adhered to hair to help protect strands from damage by creating a coating while the bonded tips allow for free movement and naturally layered texture.

REQUIRED TOOLS & GUIDES

  • BELLAMI Sectioning Comb
  • BELLAMI Sectioning Clips
  • BELLAMI Pin Curl Clips
  • BELLAMI Fusion Tool
  • BELLAMI Heat Shield
  • Make any necessary customizations to bonds prior to your Guest arriving.
  • Stay approximately one inch into the hairline around the entire perimeter of the head. If a Guest has thinner or finer hair, you may need to move farther into the hairline to cover the bonds.
  • Stay approximately one inch away from the crown of the head. The crown naturally parts, revealing extensions if they are too close to this area.
  • The distance from the parting to the Keratin-Tip (K-Tip) application is determined by the density of your Guest's natural hair. The finer the hair, the further away you should place the bond to ensure there is enough natural hair to support the weight of the extension. Grabbing a longer section rather than a wider one eliminates any chance of over direction )r hair damage.

FINE

Suggested Placement
Approx 1/2" away from part line

MEDIUM

Suggested Placement
Approx 1/4" away from part line

THICK

Suggested Placement
Approx 1/8" away from part line


Keratin tip step 1

STEP 1

Begin by T-Parting the hair.

Turn the fusion tool on and set heat to 350-400F depending on the natural hair and the size of desired bonds.

Keratin tip step 2

STEP 2

Use a sectioning comb to create a straight part approximately one inch into the hairline in the nape area.

PRO TIP Begin with the central extension first and work your way out toward the sides of the head to ensure even rows.

Keratin tip step 3

STEP 3

Using your sectioning comb, take a thin veil of hair that is slightly smaller than the width of the tape (3/4 smaller). Leave a minimal amount of tape exposed (1mm) on each side of the natural hair to prevent the sandwiched tapes from separating. Follow the density instructions (above) to know how thick of a section to use.

Keratin tip step 4

STEP 4

Pull the section of hair through the hole of your heat shield and secure it with a pin curl clip. Keep the hair at a low elevation to prevent it from raising at the scalp.

Keratin tip step 5

STEP 5

Place your K-tip extension directly on top of the natural hair.

Keratin tip step 6

STEP 6

Use your fusion tool to press down on both the natural hair and the K-tip until keratin spreads.

Keratin tip step 7

STEP 7

Tap the malable keratin onto natural hair. This ensures the keratin compound sits IN the hair securely. Use an even amount of pressure to form a solid connection point.

Keratin tip step 8

STEP 8

Be sure to seal bond in a conical shape from top to bottom, like a grain of rice.

PRO TIP Wrap extension hair around natural hair with dominant hand from above in a downward direction. This angle ensures zero-degree elevation.

Avoid reheating bond as this causes keratin compound to dissipate leaving less keratin to hold securely in hair


MICRO STRANDS

If you have a guest with thin, fine, fragile and sparse hair they are perfect candidates for BELLAMl'S lightweight and less dense option.

BELLAMI K·TIP MICRO STRANDS have half the amount of hair as the standard size. These smaller extensions weigh less so that unnecessary tension is not applied to the natural hair. They are also approximately half the density of the standard size which will match and blend with the Guest's hair without it looking too bulky and heavy. Because of the smaller bonds, micro strands can be used closer to the hairline and part line with less visibility to help achieve the desired look. The micro size are .5 grams each with 25 grams total in each package (50 pieces). These come in all shades and 16", 18" and 20" in length.

Micro Keratin tip

Micro K-Tip .5 grams

Keratin tip

Standard K-Tip .83 grams


FULL HEAD

3 - 6HOURS

STEP 1

Continue steps 4-10 at the row on the nape of the neck, side by side without any natural hair between bonds.

STEP 2

Leave approximately one inch of natural hair between each row.

STEP 3

Apply K-tips in straight rows at the back of the head and continue forward, keeping fluidity in both areas.

STEP 4

As the rows get closer to the crown, separate the extensions to leave more natural hair between the bonds.

STEP 5

When using more than 5-6 packs, leave less natural hair between rows. By compressing rows together, you can fit more extensions on the head.

FOR DENSITY

30 MINUTES - 1.5 HOURS

STEP 1

Begin with a straight section at the nape area under the occipital bone and apply the K-Tips with 1/8-inch of natural hair between each extension.

STEP 2

The second row should be above the occipital bone in the middle of the parietal ridge and continue forward on the sides of the head leaving a 1/8-inch space between extensions.

STEP 3

The third row should be the same section as the second row. Begin with the sides of the head, placing the K-Tips one inch into the hairline and work toward the back of the ears leaving a 1/8-inch space of natural hair between the bonds.

STEP 4

Place any remaining extensions in the back of the head on the third row.


KERATIN-TIP REMOVAL

Do not remove K-Tips until at least one week of wear. Any earlier can be difficult to remove and may cause damage to the natural hair.

PRO TIP Begin removal at the nape of the neck and work your way toward the crown.

STEP 1

Saturate bonds with Extension Release Liquid and wait at least 30 seconds.

STEP 2

Use pliers to press the bonds lightly. Turn the bond back and forth to crack them open. The Extension Release Liquid will dry quickly. Reapply it often to keep the K-Tips soft and easy to manipulate.

STEP 3

Once loose, separate the natural hair from the hair extension and gently pull the tip of the extension away from the natural hair. Hold on to the Guest's base when pulling the tip away.

STEP 4

Remove excess residue with a fine-tooth comb.

STEP 5

Wash the natural hair with clarifying shampoo. Then, condition from the mid-shaft down, blow-dry, and style.

NOTE: K-Tip Extensions may NOT be reused.

REQUIRED TOOLS

  • BELLAMI Sectioning Comb
  • BELLAMI Sectioning Clips
  • BELLAMI Extension release solution
  • BELLAMI Pliers
  • Clarifying Shampoo

KERATIN TIP AT HOME CARE

Do NOT wash hair for at least 24 hours to allow your newly applied extensions to adhere completely.

BRUSHING:

  • Use a BELLAMI boar bristle or wet brush daily to remove any knots or tangles.
  • Gather the hair into a ponytail and securely hold close to the scalp. Begin brushing from the ends, carefully working your way up toward the scalp.
  • Brushing your hair before it gets wet will keep the hair from tangling while washing.

WASHING:

  • Brush extensions thoroughly before washing to remove any tangles.
  • Now that your hair is thicker, you may decide to divide the hair into two sections on either side of the head to wash or multiple ponytails and wash section-by-section.
  • SHAMPOO:
    • Use a sulfate-free and paraben-free shampoo.
    • Begin at the scalp and massage shampoo into hair using a "Z" formation. Do not use a circular motion or flip head upside down as this causes tangles.
    • Part hair and rinse all the way to the scalp. If you used the ponytail method to section hair, rinse one at a time. Follow up with a final rinse.
  • CONDITION:
    • Use a sulfate-free and paraben-free conditioner.
    • Apply conditioner from mid-shaft down to the tips of your hair and leave on for 2-3 minutes. NOTE: Adding conditioner at or near the point of attachment may lead to tapes sliding out.
    • Rinse completely.

DRYING:

  • Towel or air dry your hair as much as possible before using a blow dryer.
  • The use of leave-in conditioners, heat protectants, as well as treatment oils from mid-shaft to ends is recommended to protect your extensions.
  • Using a blow dryer, rough-dry the hair.
  • Starting at the ends and working your way up toward the scalp, round brush the hair.

STYLING TOOLS:

  • BELLAMI Hair Extensions are safe to use with thermal tools like curling wands, flat irons, etc.
  • Temperature setting depends on your natural hair. You may use between 270F-450F on your extensions as long as proper heat protectants are applied before styling.
  • Keep all hot tools away from the point of attachment to ensure extensions do not melt or fuse together.

PRODUCTS:

  • Use professional grade products recommended by your Stylist to maintain the health of your natural hair and extensions.
  • Avoid alcohol-based products close to the point of attachment as it may compromise the bonding agent and cause sliding.

SWIMMING:

  • Before swimming, wet your hair with fresh tap water and apply a small amount of leave-in conditioner to the ends.
  • Tie in a loose ponytail or braid.
  • Once you are finished swimming, rinse the extensions with fresh water and spray with leave-in conditioner.

SLEEPING:

  • Brush hair gently and loosely braid before sleeping.
  • Do not go to bed with wet hair as it can cause tangling close to the scalp. If this occurs, schedule an appointment with your Stylist to remove immediately.

COLORING:

  • DO NOT ATTEMPT TO COLOR YOUR HAIR EXTENSIONS AT HOME. Please consult your certified BELLAMI Stylist for all color services and inquires.

SUNSCREENS:

  • Avoid use of chemical based sunscreens as this can discolor the hair. Please use mineral based sunscreens only.

I-TIP

BEFORE

AFTER

I-TIP EXTENSIONS INSTALLATION

BELLAMI I-Tip extensions are installed using strand by strand application for maximum versatility and movement. While the polyurethane I-Tip creates a cushion for natural hair, our high-quality copper beads can be used with or without protective silicone lining to suit your Guest's needs. BELLAMI I-Tip extensions are installed without using heat or glue. This is an especially great application for those with thinning hair around their hairline. Application is achieved by threading the natural hair through the copper bead, sliding the pre-tipped BELLAMI extension into the same bead and crimping down firmly. This secures the bead and extension in place.

PREPARATION

Before Guest Arrival: Thread beads onto the looper tool, sliding the wider end on first. The bead color must always match the base level of the natural hair.

REQUIRED TOOLS

  • BELLAMI Sectioning Comb
  • BELLAMI Sectioning Clips
  • BELLAMI Looping Tool
  • BELLAMI Beads
  • BELLAMI Pliers
  • Stay approximately one inch into the hairline around the entire perimeter of the head. If a Guest has thinner or finer hair, you may need to move farther into the hairline to cover the beads.
  • Stay approximately one inch away from the crown of the head. The crown naturally parts, revealing extensions if they are too close to this area.
  • The distance from the parting to the I-Tip application is determined by the density of your Guest's natural hair. The finer the hair, the further away you should place the bead to ensure there is enough natural hair to support the weight of the extension. Grabbing a longer section rather than a wider one eliminates any chance of over direction or hair damage.

FINE

Suggested Placement
Approx 1/2" away from part line

MEDIUM

Suggested Placement
Approx 1/4" away from part line

THICK

Suggested Placement
Approx 1/8" away from part line


I-Tip step 1

STEP 1

Begin by T-Parting the hair.

I-Tip step 2

STEP 2

Use a sectioning comb to create a straight part approximately one inch into the hairline in the nape area.

PRO TIP Begin with the central extension first and work your way out toward the sides of the head to ensure even rows.

I-Tip step 3

STEP 3

Create a U-shaped section of natural hair that is no wider than the bead when it is closed. Be sure not to elongate the section or there will be tension from underneath.

I-Tip step 4

STEP 4

Take the section of hair and bring it through the opening of the looper tool. Stay close to the scalp to control the hair and keep cross-hairs from forming.

I-Tip step 5

STEP 5

Slide one bead up to the top and keep firmly in place.

I-Tip step 6

STEP 6

Hold the looper from underneath and pull until he natural hair slides through the bead.

I-Tip step 7

STEP 7

Balance the bead on the side of your index finger at a low angle to prevent elevation.

I-Tip step 8

STEP 8

Take the pre-tipped extension and slide it into the bead on top of the natural hair. Evenly distribute natural hair in the bead to help prevent slipping or twisting.

I-Tip step 9

STEP 9

Drag everything approximately 1/8-1/4 inch away from the scalp, keeping at 0-degrees elevation.

I-Tip step 10

STEP 10

Line the tip of the extension with the top of the bead. Clamp down three times, firmly flattening the entire bead.


MICRO STRANDS

If you have a guest with thin, fine, fragile and sparse hair they are perfect candidates for BELLAMl'S lightweight and less dense option.

BELLAMI I-TIP MICRO STRANDS have almost half the amount of hair as the standard size. These smaller extensions weigh less so that unnecessary tension is not applied to the natural hair. They are also half the density of the standard size which will match and blend with the Guest's hair without it looking too bulky and heavy. Because of the smaller bonds, micro strands can be used closer to the hairline and part line with less visibility to help achieve the desired look. The micro size are .5 grams each with 25 grams total in each package (50 pieces). These come in all shades and 16" 18" and 20" in length.

Micro Keratin tip

Micro I-Tip .5 grams

Keratin tip

Standard I-Tip .83 grams


FULL HEAD

1.5 - 3 HOURS

Repeat steps 2-11 with extensions side by side on the row at the nape of the neck.

STEP 1

Leave approximately one-inch of natural hair between each section.

STEP 2

Rows 2 and above must be sectioned into a "U-shaped" pattern to move with the curvature of the hairline in the back of the head.

STEP 3

As the rows get closer to the crown, begin separating the extensions and integrate natural hair in between.

STEP 4

When the sections reach the sides of the head, slightly angle the row upward to stay within the growth pattern of the natural hair.

STEP 5

If using six or more bundles of I-Tips, leave less natural hair between your rows. By compressing rows together, you can fit more extensions on the head.

FOR DENSITY

30 MINUTES - 1 HOUR

STEP 1

Begin with a straight section at the nape area directly under the occipital bone and apply a solid row of I-Tips.

STEP 2

The second row should be a "U-Shaped" parting, slightly above the occipital bone that continues toward the front.

STEP 3

Apply a solid row of extensions on the sides of the head leaving about one inch of natural hair in between.

STEP 4

If any extensions are left over, use them to create a "U-shaped" section in the back of the head. Space the extensions evenly.


REQUIRED TOOLS

  • BELLAMI Sectioning Comb
  • BELLAMI Sectioning Clips
  • BELLAMI Pliers

NOTE: Ask your Guest to arrive with clean, dry hair.

I-TIP step 1

STEP 1

Turn bead on its side and place it in circle portion of the pliers. Gently squeeze to make the bead form to a cylindrical shape.

I-TIP step 2

STEP 2

Remove I-tip extensions from bead.

I-TIP step 3

STEP 3

Remove bead separately.


REQUIRED TOOLS

  • BELLAMI Sectioning Comb
  • BELLAMI Sectioning Clips
  • BELLAMI Looping Tool
  • BELLAMI Pliers
  • BELLAMI New Beads
  • BELLAMI Head Chart

NOTE: Ask your Guest to arrive with clean, dry hair.

I-TIP step 1

STEP 1

Begin at the nape of the neck.

Open bead and remove the I-Tip extension but leave the bead on the natural hair.

I-TIP step 2

STEP 2

Slide bead back up into position near the scalp and hold at low elevation.

PRO TIP Run fingers through the section of hair to remove natural shed the Guest has acquired between visits to prevent matting.

I-TIP step 3

STEP 3

Reinstall I-tip extension into the bead and drag the bead and extension 1/8-1/4" away from the scalp.

I-TIP step 4

STEP 4

Line the tip of the extensions up with the top of the bead and firmly clamp 3 times.

Continue steps 1-4 on every row, working up towards the crown.

IF DOING A FULL REMOVAL AND REAPPLICATION WITH NEW BEADS USE HEAD CHART TO KEEP ORGANIZED.


I-TIP AT HOME CARE

BRUSHING:

  • Use a BELLAMI boar bristle or wet brush daily to remove any knots or tangles.
  • Gather the hair into a ponytail and securely hold close to the scalp. Begin brushing from the ends, carefully working your way up toward the scalp.
  • Brushing your hair before it gets wet will keep the hair from tangling while washing.

WASHING:

  • Brush extensions thoroughly before washing to remove any tangles.
  • Now that your hair is thicker, you may decide to divide the hair into two sections on either side of the head to wash or multiple ponytails and wash section-by-section.
  • SHAMPOO:
    • Use a sulfate-free and paraben-free shampoo.
    • Begin at the scalp and massage shampoo into hair using a "Z" formation. Do not use a circular motion or flip head upside down as this causes tangles.
    • Part hair and rinse all the way to the scalp. If you used the ponytail method to section hair, rinse one at a time. Follow up with a final rinse.
  • CONDITION:
    • Use a sulfate-free and paraben-free conditioner.
    • Apply conditioner from mid-shaft down to the tips of your hair and leave on for 2-3 minutes. NOTE: Adding conditioner at or near the point of attachment may lead to tapes sliding out.
    • Rinse completely.

DRYING:

  • Towel or air dry your hair as much as possible before using a blow dryer.
  • The use of leave-in conditioners, heat protectants, as well as treatment oils from mid-shaft to ends is recommended to protect your extensions.
  • Using a blow dryer, rough-dry the hair.
  • Starting at the ends and working your way up toward the scalp, round brush the hair.

STYLING TOOLS:

  • BELLAMI Hair Extensions are safe to use with thermal tools like curling wands, flat irons, etc.
  • Temperature setting depends on your natural hair. You may use between 270F-450F on your extensions as long as proper heat protectants are applied before styling.
  • Keep all hot tools away from the point of attachment to ensure extensions do not melt or fuse together.

PRODUCTS:

  • Use professional grade products recommended by your Stylist to maintain the health of your natural hair and extensions.

SWIMMING:

  • Before swimming, wet your hair with fresh tap water and apply a small amount of leave-in conditioner to the ends.
  • Tie in a loose ponytail or braid.
  • Once you are finished swimming, rinse the extensions with fresh water and spray with leave-in conditioner.

SLEEPING:

  • Brush hair gently and loosely braid before sleeping.
  • Do not go to bed with wet hair as it can cause tangling close to the scalp. If this occurs, schedule an appointment with your Stylist to remove immediately.

COLORING:

  • DO NOT ATTEMPT TO COLOR YOUR HAIR EXTENSIONS AT HOME. Please consult your certified BELLAMI Stylist for all color services and inquires.

SUNSCREENS:

  • Avoid use of chemical based sunscreens as this can discolor the hair. Please use mineral based sunscreens only.

VOLUME WEFT

BEFORE

AFTER

VOLUME WEFT EXTENSIONS INSTALLATION

Ideal (but not limited to) for overly curly or thick hair, this method can be applied using silicone lined copper beads or small braids as a base. Volume Weft extensions are a fast route for full coverage. No tape, glue or heat is needed for this volume-enhancing look. These wefts are applied with a looping tool, beads, a micro-beaded threader, a spool of nylon-based thread and a curved sewing needle.

REQUIRED TOOLS

  • BELLAMI Sectioning Comb
  • BELLAMI Sectioning Clips
  • BELLAMI Silicone Lined Beads
  • BELLAMI Pliers
  • BELLAMI Nylon Thread
  • BELLAMI C-Needle
  • Scissors
  • Stay approximately one inch into the hairline around the entire perimeter of the head. If a Guest has thinner or finer hair, you may need to move farther into the hairline to cover the bonds.
  • Stay approximately one inch away from the crown of the head. The crown naturally parts, revealing extensions if they are too close to this area.
  • The distance from the parting to the beaded foundation is determined by the density of your Guest's natural hair. The finer the hair, the further away you should place the bond to ensure there is enough natural hair to support the weight of the extension.

FINE

Suggested Placement
Approx 1/2" away from part line

MEDIUM

Suggested Placement
Approx 1/4" away from part line

THICK

Suggested Placement
Approx 1/8" away from part line


VOLUME WEFT

BEFORE APPLICATION PRE-THREAD C NEEDLE.

VOLUME WEFT step 1

STEP 1

Begin at the nape of the neck Create a sub-section based off the density of the Guest's hair. Clip or braid hair underneath sub-section away.

PRO TIP Choose a thread that is the same color as the base of the weft to blend seamlessly.

VOLUME WEFT step 2

STEP 2

Remove the clip and firmly clamp silicone-lined beads close to the scalp on 1/2-inch sections of the natural hair. The beads create a secure base for the volume weft.

VOLUME WEFT step 3

STEP 3

Measure the weft and cut it to the same length as the beaded section.

VOLUME WEFT step 4

STEP 4

Begin by threading the needle through the end of the weft.

VOLUME WEFT step 5

STEP 5

Start on whichever side is more comfortable for you, and securely tie the weft down and loop the needle through the section of hair from the scalp to the top of the bead.

VOLUME WEFT step 6

STEP 6

Pull the thread to secure the weft (first stitch).

VOLUME WEFT step 7

STEP 7

Thread the needle through the other side of the section between the scalp and the top of the bead and firmly pull the thread to secure the weft (second stitch).

PRO TIP Thread the needle through the other side of the section between the scalp and the top of the bead and firmly pull the thread to secure the weft (second stitch).

VOLUME WEFT step 8

STEP 8

Continue this movement through every silicone bead.

VOLUME WEFT step 9

STEP 9

Once you reach the end of the weft, double back one-inch into weft to secure the end, knot 3 times and then cut any excess thread.


DECONSTRUCTING VOLUME WEFT

BELLAMI Volume Wefts are triple the density of a traditional weft and have been uniquely sewn together to stay flat to the head. Due to this extra thickness the volume wefts are a great method for guests with thick hair as is.

If your Guest has thinner or finer hair that the volume weft might be too heavy for, you can simply customize the density by deconstructing it. This will change the thickness and provide a lighter and more natural look.

VOLUME WEFT step 1

STEP 1

Use a seam ripper to carefully separate the thread connecting the wefts together.

VOLUME WEFT step 2

STEP 2

Gently pull and separate the wefts using a medium amount of tension. Once there is little to no give for the wefts, simply use the seam ripper again to allow more give between the wefts.

VOLUME WEFT step 3

STEP 3

Continue step 2 until the customized width and density has been achieved.


FULL HEAD

1 - 3 HOURS

STEP 1

Begin at the nape area about one-inch into the hairline.

STEP 2

The second row must be a "U-Shaped" pattern to move with the curvature of the head, approximately one-inch above the first row.

STEP 3

The third row will begin above the occipital bone in a "U-Shaped" pattern and continue to the front of the head, staying one-inch in the perimeter of the hairline.

STEP 4

The fourth row will be an inch above the third row and maintain the "U-Shaped" pattern but remain below the crown area in the back of the head.

STEP 5

If using more than one pack of wefts, leave less natural hair between rows. By compressing rows together, you can fit more extensions on the head.

FOR DENSITY

30 MINUTES - 1 HOUR

STEP 1

Begin under the occipital bone and apply a weft one-inch into the hairline.

STEP 2

The second row should be an exaggerated "U-shape" above the occipital bone and continue to the sides of the head.

STEP 3

If more hair is desired, use the placement designed for length and volume to create a balance throughout the head.


VOLUME WEFT REMOVAL

STEP 1

Cut the thread attached to the beaded base, releasing the weft.

STEP 2

Use pliers to open the beads and remove them from the natural hair.

STEP 3

Brush hair and remove any tangles or natural shed that has occurred in the past 4-6 weeks. Now is your opportunity to color, highlight, or make any changes to the hair.

STEP 4

Wash, blow-dry, and reapply if desired .

REQUIRED TOOLS

  • BELLAMI Sectioning Comb
  • BELLAMI Sectioning Clips
  • BELLAMI Pliers
  • Scissors

VOLUME WEFT MAINTENANCE

NOTE: Ask your Guest to come in with clean, dry hair.

STEP 1

Begin at the nape of the neck.

STEP 2

Use a clip to pin up the volume weft, exposing the silicone beads.

STEP 3

Gently pull the bead down to 0-degrees elevation.

STEP 4

Open the bead, slide it closer to the scalp, and clamp the bead closed.

STEP 5

Continue steps 2-4 row-by-row throughout the head.

STEP 6

If a silicone bead slid off, simply replace with a new one.

REQUIRED TOOLS

  • BELLAMI Sectioning Clips
  • BELLAMI Pliers
  • BELLAMI Looper
  • BELLAMI Silicone lined beads

VOLUME WEFT AT HOME CARE

BRUSHING:

  • Use a BELLAMI boar bristle or wet brush daily to remove any knots or tangles.
  • Gather the hair into a ponytail and securely hold close to the scalp. Begin brushing from the ends, carefully working your way up toward the scalp.
  • Brushing your hair before it gets wet will keep the hair from tangling while washing.

WASHING:

  • Brush extensions thoroughly before washing to remove any tangles.
  • Now that your hair is thicker, you may decide to divide the hair into two sections on either side of the head to wash or multiple ponytails and wash section-by-section.
  • SHAMPOO:
    • Use a sulfate-free and paraben-free shampoo.
    • Begin at the scalp and massage shampoo into hair using a "Z" formation. Do not use a circular motion or flip head upside down as this causes tangles.
    • Part hair and rinse all the way to the scalp. If you used the ponytail method to section hair, rinse one at a time. Follow up with a final rinse.
  • CONDITION:
    • Use a sulfate-free and paraben-free conditioner.
    • Apply conditioner from mid-shaft down to the tips of your hair and leave on for 2-3 minutes. NOTE: Adding conditioner at or near the point of attachment may lead to tapes sliding out.
    • Rinse completely.

DRYING:

  • Towel or air dry your hair as much as possible before using a blow dryer.
  • The use of leave-in conditioners, heat protectants, as well as treatment oils from mid-shaft to ends is recommended to protect your extensions.
  • Using a blow dryer, rough-dry the hair.
  • Starting at the ends and working your way up toward the scalp, round brush the hair.
  • Be sure to dry point of attachment thoroughly.

STYLING TOOLS:

  • BELLAMI Hair Extensions are safe to use with thermal tools like curling wands, flat irons, etc.
  • Temperature setting depends on your natural hair. You may use between 270F-450F on your extensions as long as proper heat protectants are applied before styling.

PRODUCTS:

  • Use professional grade products recommended by your Stylist to maintain the health of your natural hair and extensions.

SWIMMING:

  • Before swimming, wet your hair with fresh tap water and apply a small amount of leave-in conditioner to the ends.
  • Tie in a loose ponytail or braid.
  • Once you are finished swimming, rinse the extensions with fresh water and spray with leave-in conditioner.

SLEEPING:

  • Brush hair gently and loosely braid before sleeping.
  • Do not go to bed with wet hair as it can cause tangling close to the scalp. If this occurs, schedule an appointment with your Stylist to remove immediately.

COLORING:

  • DO NOT ATTEMPT TO COLOR YOUR HAIR EXTENSIONS AT HOME. Please consult your certified BELLAMI Stylist for all color services and inquires.

SUNSCREENS:

  • Avoid use of chemical based sunscreens as this can discolor the hair. Please use mineral based sunscreens only.

CLIP IN

BEFORE

AFTER


CLIP-IN EXTENSIONS INSTALLATION

BELLAMI clip-in extensions are a temporary application method that can be applied daily. These are a perfect solution for Guests who do not wish to commit to extensions that have to be maintained in the salon. BELLAMI clip-in extensions are made of 100% human Remy hair, so you have the ability to cut, color and style as you would the BELLAMI Pro line.

BELLAMI Clip-ins are offered in a variety of styles, lengths and weights from 16"-26" and 120 grams - 340 grams and can all be styled with hot tools. Our clip-in range is always on trend partnering with the hottest influencers to release exclusive collections.

BELLAMI also offers our NEW Silk-Seam" Technology on select collections. These extensions are 50% thinner than traditional wefts and therefore allow the weft to lay completely flat to the head.

BELLAMI SILK-SEAM™ TECHNOLOGY

  • Virtually undetectable
  • Weft conforms to the natural shape of the head
  • Comfortable to wear
  • Reduced shedding
  • Reduced tangling
  • Longer life span

TOOLS NEEDED

  • BELLAMI Sectioning Clips
  • BELLAMI Sectioning Comb
CLIP-IN step 1

STEP 1

Part Guest's hair in a straight or slightly curved section in the back of the head near the nape area.

CLIP-IN step 2

STEP 2

Bend clips slightly to open.

CLIP-IN step 3

STEP 3

Starting in the middle, begin by clipping weft to natural hair then working your way to outside areas. (Note: if Guest's hair is thinner or slick, you may backcomb the natural hair first to create more cushion for clips to securely attach and use hairspray to secure backcombing.)

Repeat steps 1-3 working towards the top of the head utilizing appropriate weft sizes in each row.

COLOR OFFERINGS

BELLAMI offers a wide spectrum of colors, from natural shades to balayage, ombre, sombre highlighted, marble blends and rooted colors. Understanding where the gradient transitions begin and end in these extensions will help you create a seamless match and luxurious look on your BELLAMI Guests using any of the BELLAMI Pro methods. Utilize the BELLAMI Color Ring to familiarize yourself with the full range and as a tool to shade match your Guests.

NATURAL

These shades are a uniform color from top to bottom.

SHADES:

  • ASH BROWN
  • PLATINUM BLONDE
  • SANDY BLONDE / PLATINUM ASH BLONDE
  • BUTTER BLONDE
  • HONEY BLONDE
  • GOLDEN BLONDE
  • BEIGE BLONDE
  • WALNUT BROWN
  • MOCHACHINO BROWN
  • DARK BROWN
  • OFF BLACK
  • JET BLACK
  • LIGHT ASH BROWN
  • DIRTY BLONDE
  • STRAWBERRY BLONDE
  • CHOCOLATE BROWN
  • CHESTNUT BROWN
  • ASH BLONDE
  • GINGER
  • VIBRANT AUBURN
  • DARK CHESTNUT BROWN
  • TANGERINE RED
  • RUBY RED

ROOTED

These shades transition in between two colors from the root to the ends. The root is about 3 inches, which then quickly turns into the 2nd shade.

SHADES:

  • SANDY BLONDE/ PLATINUM ASH BLONDE
  • LIGHT SH BROWN / GOLDEN BLONDE
  • ASH BROWN / BLONDE
  • WALNUT BROWN/ ASH BLONDE
  • MOCHACCINO BROWN/ CARAMEL BLONDE
  • OFF BLACK/ MOCHA CREME

BALAYAGE

The transition from the first color to the second on BELLAMI balayage shades have a softer effect. The top 1/3 of the hair is only the first color. The mid-shaft is a 50/50 blend of the first and second color, and the bottom 1/3 of the hair is only the second color.

SHADES:

  • ASH BROWN/ ASH BLONDE
  • DARK BROWN/ CHESTNUT BROWN
  • MOCHACHINO BROWN/ DIRTY BLONDE

OMBRE

The ombre shades are made up of two different colors. The first color is 2/3 of the extensions and the second color is the remaining 1/3 on the ends.

SHADES:

  • LIGHT ASH BROWN/ GOLDEN BLONDE
  • CHOCOLATE BRONZED
  • DARK BROWN/ CREAMY BLONDE
  • MOCHACHINO BROWN/ CHESTNUT BROWN

SOMBRE

The sombre shades are made up of two to three colors with a softer transition than the ombre. This transition begins at the mid-shaft and at the bottom 2/3 to the solid, lighter color.

SHADES:

  • CHOCOLATE MAHOGANY
  • DIRTY BLONDE/ PLATINUM

HIGHLIGHTED

The highlighted shades are made up of two different colors. They have a high contrast in the high low effect, so the two colors are more apparent within each extension.

SHADES:

  • GOLDEN AMBER BLONDE
  • HOT TOFFEE BLONDE
  • CHAMPAGNE BLONDE

MARBLE BLENDS

The marble blend shades are made up of two to three different colors. These have a softer dimensional, high-low effect from top to bottom.

SHADES:

  • BRONDE
  • CARAMEL BLONDE
  • SUNKISSED GOLDEN BLONDE

Reference your BELLAMI color ring to learn all shades and for Guest consultations.


COLOR CHART

The color chart will give you an idea of where the BELLAMI natural colors are in regard to level and tonality which will help you determine the appropriate color for your Guests.


COLORING BELLAMI
HAIR EXTENSIONS

BELLAMI Hair extensions can be custom colored to blend seamlessly with your Guest's hair. You have creative control over this process. However, there are important guidelines to follow.

  • Always strand test a small amount of hair to confirm color formula. Extensions tend to grab one level deeper and duller than the preferred color level.
  • Dampen the extension hair before starting your coloring service to even porosity.
  • Deposit with a semi, demi, or direct-dye. Keep within two levels of the original color.
  • Avoid lifting or bleaching as this can damage the integrity of the extensions.
  • If coloring the extension after installation, avoid oversaturating the point of contact.

COLOR BLOCKING

I-TIP EXTENSIONS
Creating transitional and dimensional color is one of the many perks to semi-permanent extensions. During the consultation use the BELLAMI swatch ring to choose the appropriate colors for the Guest. Colors chosen for model were Ash Brown/Ash Blonde Balayage, Dirty blonde/Platinum Sombre, Sun-kissed Golden Blonde Highlighted and Butter Blonde Natural.

Using 2 or more colors is common to create dimension and contrast in the hair.

Begin in the nape area using only the darkest color to establish depth. Once depth is created in the nape area of the extensions, it will give the most natural illusion when pulled forward. Color used: Ash Brown/Ash Blonde.

On the next row you can use the same deep color from the previous row and begin to alternate and blend in the next color. (T his transitional color must not be too light or else high contrast can occur between the 2 shades which can cause separation in the extensions due to color differentiation.) Colors used: Ash Brown/Ash Blonde and Dirty Blonde to Platinum.

To continue the transition to a lighter shade, the next row can now utilize 3 colors, adding in even lighter shades

One key component to creating a beautiful head of hair extensions is executing the cut. This step helps create fluidity between the natural hair and newly applied extensions. During the consultation, be mindful of the extension length you choose. Once the cutting has been completed, at least 1 inch of length is lost due to cleaning up the perimeter and framing.

PRO TIP If a guest has a very thick, blunt haircut you can use thinning shears to soften the weight line prior to installation. Texturize about 1 ½ inches of their natural ends to help blend the extensions in.

If using shears, slide and point cutting techniques will add the additional texture needed. A feathered razor can give you the needed texture to soften the ends of the extensions and make them look natural.

Always execute your haircut on dry hair so that you can have more control and see the shape you are putting in the hair, as too much over direction and elevation is not necessary and can lead to choppy layers and a disconnected cut. Try to keep from elevating the hair extensions any higher than 45 degrees.

Begin with forming soft framing around the face. Gather the extensions that have been applied on the sides of the head and direct the hair forward. Wherever the natural hair length ends is where your extension framing will begin. This will create a fluid transition from her natural hair into the extensions.

Once you and the Guest have decided on the desired length begin by cutting the perimeter into the shape chosen. (NOTE: Cut conservatively and always leave the hair a little longer than what the Guest has asked for and remove later if necessary.)

Cut in soft layers throughout the hair using vertical and horizontal sections wherever you see fit. This will give the hair more movement and a less bulky weight line. Cross check your work for consistency.

*It is not uncommon to cut additional length off or add more layers into extensions at a later appointment at the request of the guest rather than removing too much in the beginning. BE CONSERVATIVE!

STYLE GUIDE

It's important to properly style your Guest's hair so that the extensions blend seamlessly with their natural hair. Follow this style guide for some easy tips.

VOLUMINOUS WAVES

  • Prep with heat protectant
  • 25-32mm Bellami wand depending on length.
  • 1 ¼-1 ½ barrel curing iron depending on length.
  • Use each row of extensions as you horizontally section.
  • Start at the nape.
  • Curl away from the face all the way around the head.
  • Be sure to always style away from the face around the hair line.
  • Flat wrap curl around the styling tool making sure to include the ends.
  • Slide curl off of your styling tool and set with a pin-curl clip.

PRO TIP If the hair extensions are more than double the length of the natural hair, when you reach the crown area where there are no more extensions, treat that as a separate section.

If the hair extensions are less than double the length of the natural hair, to connect the crown and the extension, pick up a section of both and curl together to create a seamless transition.

For a more defined look you may choose to go down a size on your wand for the top natural portion of her hair.

  • Spray with hairspray and let set until cool.
  • Starting at the nape, remove the pin curl clips gently to ensure the shape of the curl is not disturbed.
  • Stop removing pins once you reach the crown area.
  • Using the Bellami detangling brush gently brush out the curls.
  • Remove the pins in the crown area and brush out.
  • Use a comb to connect and set the natural hair in the crown into the extensions .

 

PRO TIP You may want to redefine some curls with your wand or curling iron again to polish the look

REMEMBER Extension work is always visual: Stand back and look at your work as you go as well as the overall blend of your work when you are finished. If it needs tweaking don't hesitate to perfect your finished look by going in and adding a few more gentle layers or any other detail work it may need.


BEACH WAVES

  • Prep with heat protectant.
  • 25-32mm Bellami wand depending on length.
  • 1 ¼-1 ½ barrel curing iron depending on length.
  • Use each row of extensions as you horizontally section.
  • Start at the nape.
  • Alternate curls, to and away from the face.
  • Be sure to always style hair away from the face around the hair line.
  • Start at the base to give volume at the root, curling around the barrel leaving out two to three inches from the end. Unravel the curl by twisting the iron the opposite way and pull out, leaving the ends straight.

PRO TIP If the hair extensions are more than double the length of the natural hair, when you reach the crown area where there are no more extensions, treat that as a separate section.

If the hair extensions are less than double the length of the natural hair, to connect the crown and the extension, pick up a section of both and curl together to create a seamless transition.

If the curl is too tight, gently tug on the ends to loosen while hair is still warm.

  • Use a comb to connect and set the natural hair in the crown into the extensions.

PRO TIP You may want to redefine some curls with your curling iron or wand again to polish the look.

REMEMBER Extension work is always visual. Stand back and look at your work as you go, as well as the overall blend of your work when you are finished. If it needs tweaking don't hesitate to perfect your finished look by going in and adding a few more gentle layers or any other detail work it may need.


STRAIGHT

  • Prep with heat protectant.
  • BELLAMI Flat Iron
  • Take medium to fine horizontal sections, depending on density, ensuring heat is distributed evenly to straighten the entire section.
  • Use each row as your horizontal section.
  • Use your heat resistant comb to guide the flat iron down the section.

PRO TIP For a softer look slightly turn wrist in at about 6 inches before the ends (discuss this with your Guest during consultation).

  • Finish with a minimum amount of shine spray or oil, applied from the mid shaft down

REMEMBER Extension work is always visual: Stand back and look at your work as you go as well as the overall blend of your work when you are finished. If it needs tweaking don't hesitate to perfect your finished look by going in and adding a few more gentle layers or any other detail work it may need.

STYLE INSPIRATION

WATER FALL

FISH TAIL

DUTCH BRAID

DEFINE YOUR BRAND

Hair Stylists are known for being creative, out-of-the-box thinkers who use hair as a blank canvas to bring their visions to life. Over the past four years, BELLAMI has successfully marketed itself to consumers and Stylists using different platforms to effectively communicate, garner brand awareness, grow social following and ultimately drive sales. It is our goal to help you do the same whether you are salon owner or a Stylist working in a salon. In this section we will outline proven tactics and strategies to market, promote and elevate your business to the next level.

Creating a strong brand for yourself promotes customer loyalty, credibility and buyer motivation. Defining your brand sets your foundation and starts with vision, mission and values. Just like Chanel and Christian Dior, your brand image is everything and is what sets you apart from the competition. Establishing your brand comes down to you, your ideology and creating an incredible first impression. It will also help you attract the right type of people who identify with your values. Stylists need a distinctive aesthetic to stand out and attract Guests in an oversaturated market.

  1. IDENTIFY YOUR "IDEAL GUEST"
    It is impossible to market to everyone. For example, a 55-year old suburban woman will most likely not be attracted to the same branding, as a 25-year-old hipster, city girl. Once you identify who your ideal Guest is (or target market), it will become clear where to find them and how to communicate with them.

    Consider the following: geography, age range, gender, profession, interests, hobbies, income level, attitudes and beliefs.
  2. DO YOUR RESEARCH
    To help identify your style, look at brands you admire. What do you like about them? What type of imagery do they feature/post? Are there Stylists that you are drawn to? Why? What about their brand image makes them successful?

    Incorporate best practices as you develop your brand. Create a "storyboard" to identify common themes and set a visual tone for your brand.

    Once these are defined, you have the building blocks to set up your brand.

MISSION STATEMENT

A mission statement is a brief description of your intentions and informs you and your team of your business goals and purposes. Creating a clear mission will ensure that every decision is calibrated to meeting your most important objectives. Consider the following: What do you do? How do you do it? Who do you do it for? What value are you bringing? Once this :reated, share it, post it and tell your Guests about it.

BELLAMI Certified Ambassadors who are a great example of two successful hair Stylists that have a large social following with a definitive style.

RICKEY ZITO @HAIRGOD_ZITO AND PHILIP WOLFF @PHILIPWOLFFHAIR


DEVELOP A LOGO

A logo is a visual representation of your brand in its simplest form. It is the foremost element that triggers a feeling within its customers and is recognizable and distinct wherever it is used.

Consider colors and fonts that will appeal to your "ideal Guest" and the feeling you want to convey.

A graphic designer can help you create a unique mark for your brand, or you can look to websites like Canva.com that create digital assets that fit with your brand aesthetics.

bellami professional

CREATE AN E-MAIL

In business, maintaining a professional image is important for keeping your customers' trust and appearing credible online. Your brand is reflected in communications that you send tto customers and will help to avoid spam filters. It can be as simple as your first and last name combined at any of the email domains you prefer, or you can use your name and salon name at any of the email domains. e.g. stephanie.smith@gmail.com or stephanie.luxesalon@gmail.com.

Email is also an important and economical method to keep in touch with your Guest base. You can consider sending newsletters with value added content and tips, as well as specials. Please remember to get permission to contact via email.

YOUR BUSINESS PLAN

Whether this is a big picture or month-by-month plan, you must lay out the steps you will take to achieve your goals. Take the time to identify your Guests' needs and put them down in writing. Your business plan should include your objectives for the first three years of operation as well as long-term goals, market analysis, Guest profile, marketing strategy, sales strategy, sales forecasts, anticipated milestones, personnel plan and financial plan including projected profit and loss. Online resources such as LivePlan.com can help draft a plan that works for your needs.

Every business plan is a work in progress. Find time to revisit your plan each month as you learn more about your business and customer base. Make adjustments as needed to align with your long-term goals .

STUDIOKAYSALON.COM DESKTOP VERSION


CREATE A WEBSITE

In today's world, the number one place people go for information is the internet. The first thing that referrals do after hearing about you is look up your business information on the web.

It's simple: websites attract and grow your business. Even if you are working in a salon that already has an established website, consider making a site to establish your own personal brand and promote your work and the services you offer.

Websites can be as complex as you want them to be. Start simple and then expand. Here are some basics:

OVERALL LOOK AND FEEL
Your website is a direct reflection of you and your business and must represent the same quality experience that you deliver to your Guests. Make sure your website is consistent with your branding and speaks to your target audience.

ADDED VALUE
Showcase exactly what you offer and what sets your services apart from the competition. Keep your site up-to-date with fresh content, prices and a portfolio of your best work.

NAVIGATION
Make sure your site is fast, simple to navigate and includes the most basic information about your location, services provided, hours, social media handles and contact information. We recommend putting your salon's contact number in your site's footer so that it appears on every page of your site.

MOBILE OPTIMIZED
Make sure your website displays well on smartphones.

SCHEDULING
Consider adding a booking application to your website that can field appointment requests when you are away from your job. This service is extremely convenient for your Guests and will ultimately help you book more appointments.

PRO TIP Online web services such as Squarespace.com and Shopify let you build, host and design websites on a custom domain at a low monthly fee while offering customer service support. Do your research to see which platform is right for your business.

WWW.BELLAMI.COM

INSTAGRAM

Social media marketing is one of the most effective ways to grow your business in today's world. Platforms like lnstagram and YouTube will help market yourself and your work because they are extremely visual, engaging and have the ability to gain traction and reach a larger audience, allowing you to expand into different communities.

Engaging in social media is the number one way you can create exposure, promote yourself, build salon awareness, increase bookings, and showcase your work all leading to more profits for you. In this section we will help guide you to launch your business into the spotlight with platforms such as lnstagram, Facebook, Twitter, Pinterest and YouTube.

To achieve results with social media, you must commit to making it part of your job as a Stylist and produce content that adds value and attracts Guests. Be sure to analyze each platform's metrics to evaluate your activity to see what's working and what's not to optimize your plan.

bellami INSTAGRAM

INSTAGRAM FEED FROM @BELLAMIHAIR

THE SET-UP

Your page should reflect your brand and what you think your viewers should know about your public business.

  • Set up a "business" page that is separate from your "personal" page.
  • Select a simple username that is memorable. This is also known as your "handle" (e.g., @BELLAMlhairpro or @Hairbymaribel).
  • Use the bio link. Allow Guests to get to know you better. Add a short description of yourself. Be sure to include a link to your salon's website and contact information.

INSTAGRAM BIO EXAMPLE

HASHTAGS
Hashtags should relate to the image and copy you are posting and link to all other instances anyone mentioned that specific hashtag.

  • Use both general and specific hashtags, plus mention your business name and city so you can attract local clients in searches (e.g., #sandiegoextensions).
  • Come up with 2-3 additional hashtags that you can use regularly and make that the first comment on your post (e.g., #itipextensions #extensionspecialist).

HASHTAG EXAMPLE


THE@SYMBOL

Generally, you would tag users using the @ symbol in a photo if they are featured in the photo or their work is featured. This is done simply by tapping the 'Tag People' when posting content. You would use the @symbol within a caption or comment to tag specific pages

Tag @BELLAMlhair, @BELLAMlhairpro and your other favorite publications to share your work and possibly get featured on their page. BELLAMI regularly features our certified Stylists to boost their followers and engagement.

bellami INSTAGRAM

TAGGING A USER IN THE PHOTO AND CAPTION COPY

WHAT TO POST

Instagram is the perfect platform to showcase your best work and what inspires you. Content creation is key, and your audience wants to see what you are doing.

SET THE SHOT
Before you shoot, make sure you have a proper set-up to capture the very best shot.

  • Hair should look voluminous and as full as possible -whether the hair is styled in waves or straight, all of the hair must be showcased and be the focus point of your picture.
  • The photo should be clear and crisp utilizing both natural and artificial lighting if need be.
  • Use a simple and plain background, drawing attention to the hair.
  • Clothes - if your client is blonde then they should wear dark colored clothing and if they have dark hair then they should wear light colored clothing so that the hair color makes a contrast in the photo.
  • Check your focus. On most smartphones, you can simply tap the screen to get the camera to focus automatically.
  • Set up a selfie station with your salon's hashtag. Guests can snap shots of their new style and share it all over social media which equates to free advertising for you!

RING LIGHT


CONTENT IDEAS

Before & after pictures: Show off your latest style transformations, amaze your followers and inspire new ones.

  • Video content: Remember to keep it quick. lnstagram is visual, leaving you seconds to engage your audience. Keep your videos to the point, educational and showcasing your unique talents for the world to see.
  • Feature a step-by-step tutorial on how to get the look on a client, a get-ready-with-me video on how to get the look on yourself, a before & after transformation, a sped up/fast forward video on how to get the look.
  • New products & faves: If you receive a new product in your salon or have a favorite, post a pie and give a quick tip on how to use it.
  • Be seasonally relevant. Draw attention by posting festive pies and reminding clients to #booknow. Recognizing lnstagram holidays (national hair Stylist appreciation day, national love your hair day) is also a great way to gain exposure and be culturally relevant.
  • Promotions: Running a great sale on products or services? Post about it to increase sales.
bellami

STILL IMAGERY CONTENT

  1. Before and After photos of your client should be taken and merged into one collage.
  2. Both "before" and "after" should be taken in exactly the same location, lighting and distance or angle. They should be of the same quality so that when it's time to create your collage both of the photos makes for an impactful transformation.
  3. Use a simple and plain background, drawing attention to the hair.
  4. Clothes - Your Guests clothing should be a contrasting color to what their hair color is. This will visually create focus and a sillouhuette on her new hair.

VIDEO CONTENT

  1. Capture a "before" look of your client of what their hair looks like before the installation and styling process - we encourage you to engage with your client in this intro, maybe ask them to do a "thumbs down" to show their dislike for their look before their transformation with Bellami.
  2. Show the product packaging in camera and about 3-4 seconds of up close footage of the extension bundles/hair prior to the styling process.
  3. 10-15 seconds of the installation and styling process - make sure that everything is filmed in a zoomed in setting so that your audience can get a good look of how the installation process is achieved.
  4. Showcase your ''.After" with a up close view of the completed look after styling, and include about 6-7 seconds of a slow motioned hair flip.
bellami INSTAGRAM

CONTENT PLANNING

A content calendar and/or Planoly shows you what your lnstagram feed will look in squares next to each other. This is important to create a consistent and cohesive feed for your brand. When thinking about what content to post, ask yourself what content buckets are most important to you? Maybe it's extensions, highlights and braids. These three content buckets are a good foundation; you can also sprinkle in some lifestyle content and branded quotes so clients can get to know your brand and personality.

bellami

PLANOLY/CURATOR EXAMPLE

BEST PRACTICES

  • Make sure the hair is the focal point of the picture and looks voluminous.
  • Shoot hair against simple and plain backgrounds to draw attention to the hair and make the photo look crisp and uncluttered.
  • Incorporate different hair styles and looks to showcase diversity.
bellami

INSTAGRAM STORIES

Instagram offers a story feed, including live video. These stories live on your feed for 24-hours and then disappear. Use this feature to reach out and remind your audience what you are up to. Ask them questions and find out what they want to see from you. By opening yourself up to your audience, they'll feel a deeper connection, and you'll gain insight into what you're teaching them. Any stories that have received a high engagement can be saved on your highlight for reference

bellami instagram stories

EXAMPLE OF INSTAGRAM STORIES

bellami instagram takeover

EXAMPLE OF INSTAGRAM TAKEOVER


INSTAGRAM HIGHLIGHTS

Instagram stories now automatically archives your stories to a private part of your profile when they disappear 24 hours after being posted. Then you can choose if you'd like to create story highlights, which you can break out into different themes (Blondes, Balayage, Braids, etc.).

Instagram highlights are a great way to get people's attention because they live at the top of your profile. You can also customize what the buttons will look like, to keep them on-brand.

bellami

EXAMPLE OF STORY HIGHLIGHTS

ATTRACT & ENGAGE

Your audience isn't there to "like" your posts, but rather for you to communicate quickly and efficiently. Make it a two-way dialogue.

  • Respond to their posts, keep up with comments, and check your direct messages to maintain your audience and fan base.
  • Engage with your audience. Include engaging descriptions that prompt your followers to comment. If someone comments, be sure to respond. Best practice is to respond within 24 hours.
  • Post regularly and be sure to add your handle to all your digital and print materials.
  • Connect with industry influencers. Follow, like, comment and be inspired.

WHEN TO POST

Take advantage of the information that lnstagram provides to you about your audience, including your prime sharing time. lnstagram and associated apps help you recognize the times that your audience is most likely to engage with your content. Here are a few key times to consider across the board:

  • 7:00 a.m. - 9:00 a.m. - when people are waking up and checking their phones
  • 11:00 a.m. - 1:00 p.m. - during lunchtime when most people check their phones
  • 5:00 p.m. - 9:00 p.m. - when people have finished work and are checking their phones

These are the moments that more people are likely to "like" content instead of posting their own, lending you higher engagement.

Make posting convenient for you. Tools like Later.com or CoSchedule.com schedule posts so that they automatically hit your feed when you want them to.

Check your lnstagram Insights to see who and where your followers are from .

bellami instagram stories

EXAMPLE OF INSTAGRAM INSIGHTS


FACEBOOK

In recent years Facebook has evolved far beyond connecting friends and giving daily updates, to becoming a major influential platform for growing businesses. Facebook is great for connecting with your current Guests while reaching out and attracting new Guests. One of the better features of Facebook is ads. Once you have an objective and target audience, you can choose where you want your ad to be seen to help grow your market.

FIND YOUR AUDIENCE

  • Add social media buttons to your website and your email signature that link to your page.
  • Broadcast your Facebook page across other existing social media platforms and include it on printed material, merchandising pieces, signage, your business card, service menu, etc.
  • Grow your database by cross-promoting with other local businesses, Stylists, etc. by sharing each other's posts and tagging each other.
  • Use Facebook ads to help promote your page. For a fee, Facebook will put your page in front of a specific, potential audience. Facebook also has a tutorial on how to do this: https://www.facebook.com/business/help/547448218658012
BELLAMI SOCIAL FOOTER

BELLAMI SOCIAL FOOTER

THE SET-UP

Like with lnstagram, Facebook is FREE and includes a tutorial on how to set up a page for your business https://www.facebook.com/business/learn/set-up-faceboak-page

  • Set up a "business" page that is separate from your "personal" page.
  • Complete all the basic information requested and complete your '¼bout" section including selecting a unique domain for your page.
  • Upload a profile picture of your logo, salon, or yourself if you are an independent Stylist.
  • Include your business hours, location, specialties, etc.
  • When setting up a business page on Facebook, you can utilize Business Manager to create campaigns (ads) for your business that you can run on Facebook and/or lnstagram. You can set the budget staring anywhere from $1. The analytics section in Ads Manager shows you how your campaign is performing and what the return on ad spend (ROAS) is.
bellami instagram stories

FACEBOOK BUSINESS MANAGER


WHAT TO POST

Your content is key to getting repeat visitors to your page. Be sure to create content that resonates with your target audience that they will want to share. When thinking about what to post on each channel, think about your channel strategy. Are most of your Guests on lnstagram or Facebook or both? Facebook should be used to engage your community and Guests. Ask questions, post relevant updates and content that will perform well for your brand.

  • Like with lnstagram, images and video receive the most interaction rate.
  • If you are already posting on lnstagram, they make it easy by allowing you to simultaneously post on your Facebook page. Simply click the three dots at the top of your lnstagram image post, click share and it will prompt you to share on Facebook, Twitter, etc.
  • Post video content either created by you or by sharing outside content such as a tutorial from one of your favorite You Tube beauty experts, etc.
  • Facebook allows you to post longer videos where you can feature a step-by-step tutorial on how to get the look on a client, a get-ready-with-me video on how to get the look on yourself, a before & after transformation, a sped up/fast forward video on how to get the look.
  • Text updates - Let your audience know about current promotions, events, change in operating hours, etc.
  • Surveys and contests that encourage your audience to engage.
BELLAMI FACEBOOK

WHEN TO POST

  • Posting 1 -2 times per day will create a consistent schedule and engage your fans.
  • Facebook Insights is a great resource to learn more about where your fans are located and the times they are most engaged. Reference Facebook Insights when you are planning out times to post.
  • Make posting convenient for you. Enable the "scheduling" feature within Facebook to post content in the future. You can also manage, reschedule, edit or delete scheduled posts within the "Publishing Tools" feature at the top of your page. In addition, tools like Later.com or CoSchedule.com can also help schedule posts across your social media channels so that they automatically hit your feeds when you want them to.
BELLAMI FACEBOOK

YOUTUBE

Youtube is a video-sharing platform that allows you to create original video content and business marketing. Videos can be over an hour long and not limited to a minute .. YouTube reaches more US adults ages 18 - 34 than any cable network and over 6 billion hours of videos are watched monthly. This makes it an incredible marketing tool when used correctly. YouTube allows you to post your customized videos and tag them with keyword terms to make them searchable while also offering an option to use ads to your advantage. One of the primary advantages of You Tube is you are not limited by a character count or video length. This allows you to showcase your tutorials as well as watch others to expand your expertise.

CONTENT

  • Create videos that are a strong reflection of the tone and quality of your brand. Focus on tutorials, informational videos, D.I.Y. style how-to's, or vlog style videos that make your brand feel more authentic.
  • Create engaging content that is posted consistently and let your followers know when new videos are posted. For example, a new video posted every Wednesday.
  • Pay attention to title keywords. Your keywords will drive organic traffic to your site through search.
BELLAMI YOUTUBE

YOUTUBE SEO KEYWORDS

THE SET-UP

YouTube has a guide that illustrates the basic steps for setting up your account: https://support.google.com/youtube/answer/1646861?hl=en

  • Like with your other social media platforms, set up a "business" account that is separate from your "personal" account.
  • Branding is key and to keep all of your platforms easily accessible it is important to try and get the same handles. If you are not able to get the identical handle try and get your handle as close to your business name as possible .
  • Make your page visually appealing. Create a banner working with a graphic designer or through a web-based design service like Canva.com which has a template designed specifically for YouTube.
  • Create a trailer. A trailer is the first autoplay video that visitors see when they come to your page.
BELLAMI YOUTUBE

BELLAMI STYLE YOUTUBE PAGE


ATTRACT & ENGAGE

  • Subscribe to similar channels and interact with them. Leave a comment on someone else's video increasing visibility and potential click back to your channel.
  • Respond to your YouTube comments in a thoughtful way that makes it clear you are tailoring your response to each commenter.
  • Add social media buttons to your website and your email signature that link to your channel.
  • Broadcast your You Tube channel across other existing social media platforms and include it on printed material, merchandising pieces, signage, your business card, etc.
  • Promote new content on your site by sharing through your other social platforms.
BELLAMI YOUTUBE

CREATING VIDEO CONTENT

Posting videos on social media is one of the most effective ways to showcase your work, develop your business and get professional exposure. If you review social media for LIKES/SHARESNIEWS, you will see that video content gets much greater engagement than still shots, no matter how gorgeous the shot is. Here are some tips to help get comfortable with producing video content!

SPACE: Choose a day when the salon is not very busy or loud. Find an isolated comer or station that does not have visibility of hallways, mirror reflections, windows, and wall plugs or switches.

LIGHTING: Consider lighting (including natural lighting from a window). It should be directed towards you, not at an angle which creates shadows.

BACKGROUND: If your model's hair is blonde, choose a dark wall background. If the hair is darker, choose a light wall. Opt for a solid wall, to keep the shot clean and the focus on the hair.

CAMERA: Set up the camera pointed towards you, so you can see how you look and make sure that you are in the frame. Set up so you are shooting at eye level (any lower is not flattering).

POSTURE: Stand up! Sitting causes chair movement, slouching and leaning.

GETTING STARTED: Introduce yourself and your salon and briefly describe what you are going to do along with a finished shot or clip of what the viewer will be achieving.

FLOW: Just talk for the first 10-15 seconds and then work. Plan to speed up the film through the parts when you are not talking, such as blow drying, or repeat work in sections. Keep smiling and have fun.

FOCUS: Slow down when you are sharing a product, or technique and talk about why, and then speed up again.

CLOSING: At the end recap what you did, thank everyone for watching and close.

EDITING: iMovie is a quick, easy tool most people use but there are also apps that do it as easy for Android users like Magisto, FilmoraGo, and Adobe Premier Clip.

BELLAMI YOUTUBE

TWITTER

Twitter offers you the chance to post news and network with as little as 280 characters. Many use this social platform as the "voice" of their business or personal lives.

THE SET-UP

To get started, log onto Twitter and sign up for FREE. Twitter has its own step-by-step guide on how to set up your business profile: https://business.twitter.com/en/basics/create-a-twitter-business-profile.html

  • Select your Twitter @name. Try to get your Twitter handle as close to your business name as possible, or if you have already established and handle on another platform you can try to get the same name.
  • Like with Facebook, your profile and header image should represent your business. Often a business will replicate what they chose for Facebook for consistency.
  • Create your bio. In just 160 characters let people know why they should follow you, plus your location, hours and a link to your website.
BELLAMI HAIR TWITTER PAGE

BELLAMI HAIR TWITTER PAGE

CREATE A FOLLOWING

  • Add social media buttons to your website and your email signature that link to your page.
  • Broadcast your Twitter page across other existing social media platforms and include it on printed material, merchandising pieces, signage, your business card, etc.
  • Choose to follow key influencers, Stylists and their customers to increase exposure.
  • Once you've established a following, make use of Twitter's list feature where you can divide up who you follow in an organized fashion and help you market content to specific groups.

START TWEETING

Similar to Facebook, various types of content are encouraged to keep your presence interesting and relatable. Aside from typical day-to-day business updates, Twitter is an incredible platform for establishing yourself as an authority within your industry.

  • With limited characters, make sure your messages are focused, to the point, and on target.
  • Like with lnstagram and Facebook, images are great to share. See above lnstagram section for content ideas of what to include.
  • Retweet interest worthy articles, new stories, or inspirational content.
  • Use hashtags correctly to group your content with other similar discussions. This also improves the chances that other Twitter users will find your tweet in Twitter searches.
  • Include a call to action. The goal of tweeting is to drive business back to your salon. Include content that requires action from the viewer (a click through to your website to book an appointment, etc.).

PINTEREST

Pinterest is all about discovery and is an amazing channel for artistry because it is loaded with inspiration. Pinterest is a social platform where you are the curator of content by creating boards as organized collections of content that will inspire and benefit others. You can pin your own original content or curate content from other sources, re-pinning their content. This will create a diverse, rich mix of imagery and resources that will help position you as an authority in your craft.

Your boards can help you organize different hairstyles that you can easily share with a client looking for inspiration. Some examples of boards you can create are: Extensions, Balayage, Lobs & Bobs, Bridal Hair, Braids, Short, Salon Design, Merchandising Ideas, New & Now, Promo Ideas, etc.

Be sure to enable the Rich Pins feature for any original content you post, which have your website name and icon displayed beneath the pin, so users know where it came from. Check out this guide from Pinterest on how to do this:

https://help.pinterest.com/en/articles/enable-rich-pins-your-site

PIN AWAY!
Within Pinterest you can also set up a business account, making it easier for you to run ads and look at your brand's analytics. You can learn more about buyable pins and ads on Pinterest here: https://business.pinterest.com/en/buyable-pins.

PINTEREST ANALYTICS

PINTEREST ANALYTICS


SEO SEARCH ENGINE OPTIMIZATION

Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engines such as Google. The higher on the page you appear, the more visitors your page will receive from the search engine. If you are not ranked on the first page of results, you are likely missing out on traffic to your site, which equates to business lost.

Search engines decide your rank by looking at the following:

  1. Relevant content Search engines check the words, images and headlines on each page of your site and browser to make sure the right amount of salon keywords are included.
  2. Importance is given to websites with high traffic that are regularly updated.
  3. Link signals sites that have external links pointing to your site have higher priority.
  4. Google knows which websites a searcher has viewed in the past and will show what is relevant to that person.
  5. Citation signals sites that are referenced by others such as YellowPages.com, Yelp and other directories with your contact information accurately listed, have higher priority.
  6. The reviews you receive on Google, Facebook, Yelp and more can affect your ranking.
  7. The amount of engagement you get on social platforms like Facebook and lnstagram can make a small difference. Make sure to include key terms into social posts and YouTube videos, such as extensions, hairStylist, balayage, etc. Using these key terms will help Google discover your page.

HOW TO OPTIMIZE

Develop a list of 20 or so salon keywords you feel potential customers would be looking for (e.g., Top San Diego Stylist, Best Salon San Diego, Extensions San Diego, Color Correction San Diego). Google's Keyword Planner will help you:

https://adwords. goog le.com/horn e/tools/keyword-planner/ #?modaIactive=none

For each salon keyword or phrase, make sure they appear within your website, headlines, images and inbound links from other sites. Also, make sure the title of each of your web pages appears in your browser.

Example:

OPTIMIZE

Play around to see which combination of keywords nets the best results or highest ranking.

Create a Yelp profile and optimize it.

Create a Google My Business profile (see below).

GOOGLE MY BUSINESS

A significant amount of your Google ranking is based on your Google My Business profile.

Google My Business is a free and easy-to-use tool for businesses to manage their online presence on Google including search and maps. This feature appears to the right Google search results. This listing highlights your post updates, high-quality photos, reviews and lets you showcase what is special about your business.

If a profile for your business already exists, be sure to claim it and customize it. Make sure you are in the right category and that your business description includes your keywords. Get started at www.google.com/business.

PREBOOKING

Prebooking is a great tool for Guest retention, plus it allows you to plan out your calendar and income. It also allows you to ensure your Guest is taking proper care of their extensions. As stated in the 'Consultation' portion of this manual, hair extension maintenance is a crucial part of maintaining the health of the natural hair.

In addition, Guests who prebook their next appointment come in 2-3 more times a year, spend more and send more referrals. Here are some tips to help the process:

  • Prime the Guest during the service by letting them know how long the results will last.
  • If a Guest declines, ask if they would like a follow-up call or text to remind them to book. This extra service takes just seconds and can solidify the appointment. Just remember to put it on your calendar so that you will remember to follow-up!
  • Offer something of value when a Guest does pre-book to encourage the behavior. Sampling products work well and can also help promote a future sale.
  • Offer a discount if a Guest purchases a package deal of services.

LOYALTY PROGRAM

Loyalty programs are tried-and-true ways to gain Guest retention. You can customize your program to fit your individual needs. Be sure to run the numbers to make sure the rewards you are offering are in your best interest while still being enticing to the Guest.

Some examples include:

  • Offer a discount to Guests who prepay for a certain number of visits.
  • For every three extension maintenances, receive one half off.
  • For new customers, offer 25% OFF if they come back for a second visit.

REFERRAL PROGRAM

Your Guests are the best representation of your work. Offering a referral program is a great way to increase your exposure and your revenues. Referrals work by having your guest refer a friend which gives them both a reward, whether it be a discount, a free product, service, backbar treatment or consultation.

  • Be strategic with your reward. Consider the time and cost of the service, product, etc. e.g., For every Guest they refer that has a service done, the referring Guest gets half off a maintenance. This not only attracts new business but also keeps the existing clientele booking returning services.
  • Be sure to have an internal system for tracking referrals.
  • Provide Guests with 'Referral Cards' where they can write their name in. The card can be presented on their first visit, so you have a record of who the referral came from.
REFERRAL PROGRAM

SAMPLING

Sampling is an investment that when done correctly can generate incredible retail sales. The objective of sampling is to provide Guests the opportunity to try products at zero risk and allow the product performance to sell itself. Consider these tips to help generate a sale with every sample:

  • Never leave a basket of samples out for anyone to grab. The key to effective sampling is simply conversation. With every sample gifted, you should be explaining why the product is right for your Guest and how he or she should use it. This will enhance their experience and avoid any misuse or overuse.
  • Consider your timing. Guests are most receptive to samples when you are using the products on their hair. By explaining how the product is enhancing their hairstyle, it becomes part of their salon experience.
  • Samples are a great way to welcome new Guests to the salon. Not only will they appreciate the personal attention, but they'll have incentive to return.
  • Look for Guests on the fence about purchasing a product. If they seem hesitant, offer them a sample to try, and chances are they will be back to purchase the full size.
  • If a loyal Guest always purchases the same product, get them to try a complimentary product with a sample.
SAMPLING

RETAILING

With e-commerce booming, customers have the ultimate choice of where and when they purchase their at-home maintenance products. However, you have an incredible advantage, in that as their Stylist you have their loyalty and trust. Your Guests look to you for your expertise and recommendations that will ensure their service investment whether it be extensions, color, or cut and style. If you make retailing a priority, it can bring tons of profits. Consider the following tips:

  • Choose just one or maybe two retail brands at most that you believe in to sell.
  • Do not overwhelm your Guests with too many options - keep it simple.
  • Talk to your Guests about the products as you are using them at the back bar or the stylist station. Why are you using that product? What ingredients make it great? What will the result be?
  • Let your Guests hold the products in their hands so they can make a connection and read the marketing copy provided on the packaging.
  • Train the receptionist on product knowledge, giving them the confidence to offer product advice if you are not available.
  • Merchandise your products in a way that makes sense to Guests.
    • Group product systems that target specific hair types together and put them in order of usage: shampoos, conditioners, treatments, stylers, and lastly finishers.
    • Display products in odd numbers that are more appealing to the eye.
    • Put your best-selling products at eye-height: "eye-height is buy-height."

PROMOTIONS

Offering promotions is a marketing strategy that incentivizes Guests and can be the key to long-term growth for your salon. A sound promotional plan keeps salon traffic flowing, increases sales, attracts new Guests and builds loyalty. Promotions do not have to be complex. Start simple and build on what works for your market. Here are some ideas:

PRODUCT PROMOTIONS - Many manufacturers offer promotions on products on a monthly or bi-monthly basis. Taking advantage can be a cost-effective way to roll out the promotion to your Guests, plus they often provide signage and merchandising pieces that will help you promote the deal. Look for value-added promotions that cross-promote other products rather than offer a straight discount, to get your Guests hooked on a new product.

NEW GUEST PROMOTIONS - Offer 25% OFF, a gift bag, or a free back bar treatment for first-time Guests. It's not easy to sway Guests away from their current salon. However, a slight discount or freebie may be attractive enough to give your salon a try.

BIRTHDAY PROMOTIONS - Ask new Guests for their birthday on intake and send them out a special birthday coupon to let them know you value their business. Something as simple as a discounted blow out or FREE deep conditioning treatment at the back bar on their next visit works well and helps encourage future visits.

FLASH SALES ON TWITTER OR FACEBOOK - Same day flash sales are a great way to drive traffic to your salon when the reservations are light.

HOST AN EVENT - Pick a slow night in your salon to host a girls' night out. Perhaps ask a local boutique to participate as a "pop-up shop." Send invites to current Guests and encourage them to bring friends. Serve wine and cheese, play music and offer some enticing product packages at reasonable price points. Offer a special discount or free service to those who book appointments that night.

GIFT CARDS & CERTIFICATES

Gift cards or gift certificates are not only convenient for your existing Guests, but they bring in new Guests and act as the ultimate referral. In addition, you are receiving payment upfront for your services, regardless if the receiver ever redeems. Lastly, they solve your Guests' gifting dilemmas. Be sure to advertise you offer gift cards at your cash wrap, on your website and through your social media channels.

SERVICE MENU

Even in today's digital world, Guests still love traditional service menus. The visual and physical pamphlet serves as a takeaway to peruse later or educates Guests on service options they otherwise may not know about. Salon menus make Guests feel comfortable about what they are being charged for and helps manage expectations. In addition, your salon menu is a great place to educate Guests on who the owners are and what they can expect during their visit.

Current information - Update your menu quarterly, semi-annually or annually to make sure your current services and prices are listed.

Content Consistency - Make sure your service menu matches what is listed on your website.

Design - Ensure your menu's design fits with your brand aesthetic. Carefully designed literature is part of your branding and a reflection on you.

Add Bridal/Wedding Services - Big-day hair can mean big revenues for your salon. Be sure to list bridal services so that brides-to-be and their entourage will come to you for their services.


SUGGESTED SERVICE OFFERINGS

GUEST RELATIONSHIP

Remember that a major part of the salon experience involves the trusting relationship that you are developing with your Guests. This relationship begins the moment they walk through your salon door and before they sit in your chair.

BELLAMI represents luxury and excellence, giving you the ability to provide your Guests with an authentic experience. Whether you are in a small town or a large city, luxury has a place in every market. Elevating yourself and your services will give you the opportunity to demand the highest price point in your demographic. The luxury consumer lives in a world of options. So, how do you set yourself apart? Create a memorable experience and focus on all of the details.

SET STANDARDS
Set standards and protocol for all your salon functions. From answering the telephone, to consultations, to how Guests are shampooed and checked out, having well-defined systems in place creates consistency and sets the stage for excellence. Guests expect the same performance every time, and successful salons deliver by implementing their high standards.

GREETING

When your Guest arrives, set the tone of a positive experience by greeting them warmly and offering a beverage. If you're currently with a prior appointment, let your new Guest know that you'll be with them soon and give them an estimate of how long you'll be to set their expectations.
Note: It is important to always allow yourself enough time in between Guests, but we know that circumstantial things happen. Be honest with your Guests if you are running behind.

SET STANDARDS

Set standards and protocol for all your salon functions. From answering the telephone, to consultations, to how Guests are shampooed and checked out, having well-defined systems in place creates consistency and sets the stage for excellence. Guests expect the same performance every time, and successful salons deliver by implementing their high standards.

SET STANDARDS

ENVIRONMENT

One of the best ways to put your Guests at ease is with aesthetic. The ambiance created for your Guest sets the tone for the service and the products that you are selling. Think about this: Close your eyes and imagine walking into your favorite high-end department store. What do you see? Are the shelves neatly arranged and well lit? What about the smell? The air may seem crisp and remind you that all of the items around you are new and ready for the taking. The elevated surrounding invokes a positive emotion. Your salon should have the same effect on your Guests. Try to hit on each of the five senses (sight, sound, touch, smell and taste) to deliver a truly luxurious experience. Here are some tips:

BELLAMI Beauty Bar
BELLAMI Beauty Bar

KEEP YOUR SALON CLEAN
While it's important to follow State Board rules of disinfection and sanitation, you need to go a few steps further. Clean the windows, wash basins and floors of your salon while eliminating any excess clutter. If you have a changing room, keep it organized and stocked with fresh robes.

ARRANGE YOUR PRODUCTS
Keep your products neatly arranged to make it easier for your Guests to shop. This is achievable in many ways, depending on which retail brands you carry. Whether you organize by end result or by order of use, it is important products are spaced evenly, well-lit and merchandised in an orderly fashion.

STOCK LAVISHLY
You should have plenty of merchandise on hand for your Guests. The shelves should look full and ready, instead of sparse. You don't want to seem unprepared when Guests come in looking for their favorite items. Shelves are more attractive when they are full, meaning you'll sell more.

USE APPROPRIATE LIGHTING
Lighting is critical in complementing your Guest's hair, complexion, and even your products. That's right! Lighting affects the way that your products look. In order to sell, light your products to eliminate shadows and bring focus to what you have in stock. We recommend daylight bulbs that are made to emulate natural sunlight of daylight. These types of bulbs can be slightly more expensive, but well worth it!

DESIGN
Your salon should stay relevant. And while you don't have to overhaul your entire space, a few updates here and there will work wonders for your salon, and your Guests will take notice. Make sure your furniture is comfortable to add to the overall experience.

Display relevant photography, artwork and reading material.

KEEP IT SLEEK
We want you to add your artistic flair to the salon experience, but keep in mind that BELLAMI is an elevated brand and you are a representative of the years that went into making the Professional line. If you only get one chance at a first impression, make it a classy, elevated experience. When in doubt, less is more when it comes to design.

AROMATHERAPY
Consider how your salon smells. Lighting an aromatherapy candle at the cash wrap or in the bathroom or using a diffuser can subtly elevate a customer's salon experience.


CONVERSATION

Time with a stylist is personal. Your Guests are sitting in your chair, sometimes for hours, needing to feel at ease with the change you're making to their appearance. The conversation may not always be easy, especially if you don't have common interests with your Guest. But here are some tips to help you interact.

THERE IS A FINE LINE IN CONVERSATION
Establish the difference between personable and gossip. You represent a professional brand in a small community. Maintaining high-quality work and behavior is important. Be interested and engaged but stray away from negative conversations that demean others.

AVOID HOT TOPICS
There are some things that you really should not discuss with your Guests. Though they may have their opinions, don't involve yourself in a discussion that may affect your business later (religion, politics, former Guests, current Guests, etc.).

TAKE NOTE OF WHAT MATTERS
Even if your Guest seems to be closed off to begin with, it is a part of your job to connect on a deeper level. When your Guest is back for a follow-up appointment, keep notes on key points that you have previously discussed and pick up the conversation where you left off. Prove that you made an effort to listen, engage and retain the information because you care about the relationship you are cultivating. Use your BELLAMI Client Card to write down notes and refresh your memory prior to the guests arrival.

TAKE CUES FROM YOUR GUEST
If your Guest has a magazine or book in hand or is engaged with her smartphone, take a hint that perhaps her salon visit is a momentary escape from her 'real world.' Keep small talk to a minimum and respect her need for quiet and pampering.

APPEARANCE

Take pride in how you present yourself. Being a Stylist, you are an artist in your own right. Self-expression comes through in many ways, particularly choice of attire. Your image is a direct reflection of your brand. But no matter your style, stay neat and clean. This does not necessarily mean expensive. Choose clothing that you can effortlessly work in, so you're not distracted from the task at hand. In addition, a great way to promote extensions is to wear them yourself. You can be a live testament to the quality and result your Guests can expect to receive.

TERMINOLOGY

CUTICLE: The cuticle is the outer layer of the hair that opens and closes, to allow color or other chemicals to penetrate the cortex. Think of the cuticle as the doorman to the cortex, which is where chemicals "live."

CUTICLE HAIR: When referring to cuticle hair, we are talking about human hair that still has its cuticle fully intact, versus hair that has been stripped of its cuticle. Cuticle hair can be chemically altered (colored) with success.

CHEMICALLY-TREATED: Coloring, perming, straightening and bleaching are the processes that are usually referred to as "chemically-treated." However, these processes can weaken and damage natural hair structure.

CLIP-IN HAIR EXTENSIONS: Clip-in extensions are temporary hair that can be applied by simply "clipping" them in to the root section of your hair and removed whenever you'd like. They vary in size from one-inch to a wide weft containing 3-5 clips at once. Clip-in extensions can easily be maintained, but they need to be washed and dried separately.

DOUBLE DRAWN: Double drawn hair means that the hair has gone through the drawing or hackling process twice. Drawing is the process where shorter hair is weeded out of the bundle, leaving just the desired longer lengths, giving the consumer a fuller weight line on her extensions. This process is done by hand, by "raking" the hair through what looks like a board of nails, facing upward.

FULL LACE WIG: When hair is sewed onto a thin lace resembling human scalp, it creates a hair unit or a wig. Wigs that are full laced can be styled, braided and parted just like natural hair and can be styled in a high ponytail. Such wigs do not have noticeable glue or wefts.

FUSION HAIR: Fusion hair extensions are connected to the natural hair by using either heat or cold fusion. The bond area is made of a keratin and silicone compound. Keratin is the protein our hair is made of, so as long as the extensions are installed, maintained and removed correctly, there will be no damage to the natural hair.

GLUE: Glue extensions are the "fusion extensions of the past" and what gave keratin fusion extensions (K-tip) a bad rap. We want to always make sure we enlighten our consumers that BELLAMI NEVER uses a glue bond and as long as our K-Tip extensions are applied, maintained and removed correctly, they will never cause the damage glue extensions can.

HAIR EXTENSIONS: Hair extensions are used to add length or to increase volume of the hair. The extensions can be boned, beaded, taped in, sewn on and clipped into the natural hair. In the extension market there are many different qualities of hair extensions ranging from 100 percent Remy to synthetic. As a BEL LAM I consumer they will always be purchasing top quality, 100 percent Remy human hair.

HAIR INSTALLATION: Hair installation is the process in which human and synthetic hair extensions are applied to the natural hair using the methods of fusion bonding, beading, tapping, sewing and others.

HAND TIED WEFT: With hand tied weft, hair is tied onto a thin weft by hand and it is used to apply a human hair weave. These wefts are very delicate and are known be the thinnest and most identical wefts around.

I-TIP EXTENSIONS: This method is a single strand method, meaning the extensions are applied in a 1:1 ration extension hair to natural hair. A bead (usually made of copper or aluminum) is weaved onto the natural hair. The I-tip extension is then inserted into the bead and using a specific tool, the bead is clamped down securing the extension to the natural hair.

K-TIP EXTENSIONS: This method is installed using a heating element which safely melts the Keratin Tips onto your own hair. A silicone additive on the K-tip helps to create a protective coating for your natural hair strands and are bonded close to the roots of the hair.

LACE FRONTAL: This is a tiny part of hair attached to a thin lace, which is very skin-like. It is very similar to that of a full lace wig, and its frontals can be used to replicate natural hairline or to hide damaged hair.

MACHINE WEFT: When a small machine is used to attach to a weft or a track to be used in human hair installation, it is referred to as machine weft.

MICROBOND: Microbond is 1/2 ordinary strand of pre-tipped fusion hair.

MICROBEADS: This is a type of bead used in the I-tip extension installation method. This bead is made of aluminum and has ridges on the inside of it. When clamped down, the ridges lock together securing the extension to the natural hair. These beads are not reusable, and BELLAMI does not carry them.

REMY HAIR: The word "Remy" derives from the Latin word. There are two things that qualify hair as "Remy," one, it has to have the cuticles still intact, and two, the cuticles have to be laying in the same direction. These two qualities ensure that the hair can be color-treated as well as maintained tangle and matte-free.

SINGLE DRAWN: Single drawn hair means that the hair has gone through the drawing or hackling process once. Drawing is the process where shorter hair is weeded out of the bundle, leaving just the desired longer lengths, giving the consumer a fuller weight line on her extensions. This process is done by hand, by "raking" the hair through what looks like a board of nails, facing upward.

TANGLING: When hair gets knotted because of lack of care or low-quality products, it is referred to as tangling. There are many reasons behind the tangling of the hair. It can be avoided using different methods such as sleeping with the hair in a scrunchie or loose.

TAPE-IN HAIR EXTENSIONS: Tape-in hair extensions are 1½" wefts that have medical grade adhesive on the back of them. The natural hair is "sandwiched" between the two wefts securing and sealing the bond.

VIRGIN HAIR: For hair to be considered "virgin," it has to have never been touched by any type of chemical (i.e., never colored or lightened).

WEFT: Wefted hair is either machine or hand tied together across the top of the hair. Wefted hair is usually attached to the human hair by braiding and sewing directly to the braid, or using a beaded method where beads are attached to the natural hair, and the weft is sewn to the bead anchor.

WEAVE HAIR EXTENSIONS: A number of sections of your hair are firmly braided to the scalp. In weave hair extensions, a weft of hair is sewn into the braid with the help of a needle and cotton.


FAQ

Q: What kind of hair does BELLAMI use?

A: BELLAMI Professional only uses Full 100% full-cuticle human Remy hair that has been ethically sourced from Asia, specifically the western and northern regions bordering eastern Europe and southern Russia. The area offers hair at a naturally lighter level, making color lightening a gentler process. Our BELLAMI factory implements the highest production standards and is 9001 certified.


Q: Will extensions damage my natural hair?

A: These Extensions will not damage your natural hair so long as a BELLAMI Accredited Professional installed and removed them. After care is also vital to maintaining strong and healthy hair.


Q: How long does the hair last?

A: Each pro method extensions has a different life span. I-tip 1 year, Tape 6 months, Weft 6 months, K-tips up to 5 months. This is an estimate and can vary depending on at home care and regular salon maintenances.


Q: What colors and textures does BELLAMI offer?

A: BELLAMI has 42 shades and continues to grow with natural, balayage, ombre, sombre, rooted, marbled and highlighted tones. We offer straight and body wave as your texture options.


Q: Why do the same length extensions look different on different guests?

A: The length of the hair and what it looks like on each client differs depending on the height of the person and length of the torso. The taller and longer the torso, the shorter the hair looks. The shorter and more compact the torso, the longer the hair looks.


Q: How many tape-in extensions come in a pack?

A: 20 pieces (10 sandwiches or 20 wefts).


Q: How many strands of K-tip or I-tip come in a pack?

A: 25-30 pieces for the standard pack but always equals out to 25 grams of hair. 50 Strands in the micro packs totaling to 25g as well.


Q: What size are the beads for the I-tip extensions?

A: Standard size I-tip fits in 34mm and the micro fits in 30-32mm.


Q: Why do we have so many bead options?

A: We have 8 different bead colors to match your client's base color. It doesn't matter what color extension you choose, it's about the tone and level of the client's base of their natural hair. The diameter of the bead depends on the length size of the I-tip extensions you are using. The micro strands have .5 grams per strand, so the tip will be smaller giving you the opportunity to use a smaller bead. The larger beads are for the standard range. NOTE: 16" and 20" hair have the same grams per strand in the standard range meaning that the 16" tip will be thicker.


Q: What are shrinkies?

A: Shrinkie links are a small plastic tube that is slid onto the hair the same way as a micro bead. An I-tip extension is then placed into the plastic tube and crimped down on with a fusion tool until you see the shrink tube compress and tighten onto the natural hair and the extension is secure. The extension hair can be reused. The shrink tube cannot.


Q: Where are the transition points in the rooted, ombre, and balayage extensions?

A: Rooted is about 2 inches down then becomes light. Ombre is about the last 3rd of the ends, balayage gradient is at around half way down and becomes solid on the last 3rd and the sombre gradient begins in the top 1/3 area closest to the bond.


Q: Can you lift or deposit color to your extensions?

A: You can deposit color, just try to stay away from the point of attachment and focus more on the perimeter and ''T'' section of the client's hair. Do not lift since it will affect the integrity of the extensions.


Q: Why do I lose so much natural hair when I brush or shower?

A: Everyone sheds an average of 50-150 strands per day. You'll notice something unique while wearing extensions, though. Even if you shed more than the average person, you'll see an extreme decrease when wearing extensions. A natural shed is still occurring but remains inside the extension. Once removed, you will shed all that was left from the weeks prior as opposed to releasing in small increments. Don't panic. Though it may look like a lot of hair falling out, it's only your natural shed.


Q: How to charge clients for hair and installation?

A: Charging has multiple factors involved, including speed, skill level, demographic, etc. Try to charge as a full service rather than breaking down the product cost and labor separately. Feel free to mark up the hair up to 100% adding an additional cost to that for labor (ex: The hair is $300, and you want to make $500 on the application. Charge $800 total.)
*Keep in mind, always disclose one price to the client and don't reveal how the price is broken down for hair and labor.


Q: How long does shipping take and how much does it cost?

A: Any pro orders over $100 are eligible for free 2-day shipping. Standard 5-7 business day shipping $5.99 or Standard overnight shipping is $50.


Q: What is considered part of the warranty?

A: The BELLAMI 3-month warranty is effective from the date of purchase and covers any manufacturing defects as long as the hair hasn't been chemically altered in any way. This would include discoloration at an abnormal rate, tangling, matting, excessive shed etc. If you feel you have a defective hair please contact a BELLAMI Rep for additional support.