Intro Post

CAPTION - Blondes, give the cold shoulder to classic warm buttery shades and Stay Cool with our NEW Icy Blondes Collection.

COPY- BELLAMI PROFESSIONAL brings you seven new cool-toned blondes in all five professional methods. These multidimensional colors include natural, rooted, balayage, marble and hybrid blends made with 100% Remy human hair. With refreshing shades like Pure Platinum and Midnight Ice, easily add seamless length and volume to all hair types and textures.

Vanilla Latte

CAPTION - Tread into icy waters without entirely going glacial

COPY - Vanilla Latte in our NEW Icy Blondes Collection is what happens when you give the cold shoulder to the classic butter blonde. This hybrid blend pours cool icy highlights into warmer low lights creating a rich, ultra-wearable balayage.

•  Icy Silver

CAPTION - Baby, you're cool as ice...with our new Icy Blondes Collection.

COPY - Introducing Icy Silver, BELLAMI's first-ever silver shade! Soft white highlights glow against a base of cool undertones, creating this modern color. Take the plunge with this striking yet surprisingly wearable shade.

• Pearl Blonde

CAPTION - Not your grandmother’s pearl

COPY - Pearl Blonde in our NEW Icy Blondes Collection is anything but dated. This hybrid blend beautifully weaves beige blonde lowlights with bright white highlights emulating pearlescence while remaining decisively modern.

• White Gold

CAPTION - All that glitters is (White) Gold.

COPY - The sun has set on the traditional golden blonde, creating the beautifully muted White Gold marble blend. Seamless caramel, sand and gold layers form this delicious color, perfectly cooled down for our NEW Icy Blondes Collection.

• Midnight Ice

CAPTION - #GoFrostYourself

COPY - Midnight Ice is the good girl with a bit of edge out of our NEW Icy Blondes Collection. This shade starts with ashy roots that evoke a lived-in feel. Then, when you think you have her all figured out, she transitions to an ethereal white blonde. Trust us, this balayage is anything but basic.

• Beach Blonde

CAPTION - The girl’s gone Hollywood.

COPY - She's leaving the sand for a shot at the silver screen. Following suit, this retro-inspired platinum adds a cool touch to its beige base and is the transition shade between white and beige blonde. In our NEW Icy Blondes Collection, Beach Blonde is the California girl gone Hollywood.

• Pure Platinum

CAPTION - Play the Platinum Card

COPY - Discover why Blondes have more fun with Pure Platinum, the lightest shade in our Icy Blondes Collection. This dreamy natural shade is cool-toned with a pearlescent luster sure to turn heads.